The MIT MBAs who think that
The MIT MBAs who think that this is marketable may not be very bright. A fender bender (or even a shopping cart impact) can render this vehicle un-airworthy. Anyone who has owned a plane (myslef included) would assess the risk of damaging a $279,000 aircraft by exposing it to common motor vehicle traffic, and come to the conclusion that a flying car is not a smart purchase. The "cool factor" for operating a flying car is just not a compelling enough reason to shell out that kind of money, especially when the performance (speed and range) falls so far below aircraft in that price range.
I would love to know who they are targeting to market this vehicle to.