"The heritage that ONCE (my
"The heritage that ONCE (my emphasis) was Cadillac..."
Therein lies the rub. They set the standard.at one time and then walked away, ceding that leadership and mind share to other brands. The rules change for reclaiming the mantle of leadership.
A company doesn't just walk back in the door with only superior technology and take the leadership mantle back. It has to re-earned and proven in the marketplace. It's fight to change mind sets, thinking and preconceived notions that Cadillac didn't have to overcome the first time around. It's slow and painful, but it has to be done on step at a time. Ford will have the same painful ladder to climb to re-establish Lincoln, if they can.