Jaguar

Jaguar’s history suggests they should have started their rebrand with a sportscar that dovetailed with prior Jaguar design language. This is what Jaguar should have launched instead of the Type-00.

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is what Jaguar did wrong, and what they should have done instead.

The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a classic British road car brand, that is electric making it potentially the hardest/most expensive car to launch since the Edsel.

Jaguar’s future depends on its EV makeover, which is expected to launch in December 2014. However, the car won’t be available until the summer of 2016, and there is a long gap between now and then when no other cars are being built.

Electric car sales reporting for July indicates that the market is strong, but the difference between car makers is significant highlighting that marketing and incentives are having a major impact on the growth of the total market and individual brands.

Jaguar's management is frustrated by the problems related to converting to all-electric cars. This is their own fault because they failed to learn from Tesla and failed to both define and adhere to the critical path that Tesla’s success defined.

Looking at my past Jaguar I-Pace and my 2022 Audi E-Tron GT, electric cars appear to be advancing very quickly.

The 2024 Land Rover Defender 130 Outbound is big, powerful, and ready to tackle any challenge you point it at. Off-road enthusiasts, take note: this thing is a champ. Land Rover packed it with everything you need to conquer any trail.

Jaguar I-Pace runaway incident fuels fears about EV safety and reliability. Are we rushing electrification at the cost of our safety?

Practical reasons why you should stay away from European luxury and sports cars on the used car market…even if it is immaculate and well-maintained.

This image represents Jaguar’s farewell to gasoline-powered vehicles. 

In order to remove any ambiguity, Jaguar Land Rover is creating a new corporate identity.

Forty years after the end of the legendary E-Type, Jaguar's chief designer Ian Callum has presented one of his masterpieces with the Jaguar F-Type. In 2014, the no-frills two-seater hit the streets as a convertible, and shortly thereafter also as a coupe version. For our review, we used the 2021 F-Type R AWD Convertible, which has not changed in the 2022 Model. But here is what has changed in the 2022 model year of the Jaguar F-Type.

You have a new or special make of car you love, but the engine has exploded. Should you agree to having an engine swap as recommended by a mechanic or that guy in the office who says he knows cars? Here are some engine swapping considerations all car owners need to know and understand before agreeing to one and what could happen if you go for it. Plus, a bonus video of a V8 engine swap in a 1998 Honda Civic Hatchback doing a quarter mile in 10 seconds.

Tesla, Ford, and Volkswagen all cribbed their most popular EVs from Jaguar's innovative EV crossover design. This year, Jaguar will make meaningful changes to the I-PACE to keep it moving forward.

Jaguar releases a comprehensive statement pointing to an almost immediate shift to battery-electric vehicles.

The answer may surprise you.

The Jaguar I-Pace has many merits. One important to New Englanders is its winter capabilities.

We never thought we would applaud seeing our press vehicles go away, but bravo JLR. We support you 110%.

As one of four electric vehicles taking part in the Winter Vehicle of New England, the 2019 Jaguar I-Pace offers all-wheel drive and a plush interior.

In this overview of the Jaguar I-Pace we focus on the vibe.

The way I see it the biggest reason why Jaguar Land Rover is $4 billion USD in debt and needs a $1 billion bailout from parent Tata is because of cutting corners, poor timing, and a lousy electric program that tries to please everyone.

ANALYSIS AND OPINION: Extreme weather driving has taken a toll on electric vehicle ranges as we watch BEV owners struggle to stay charged through the winter, their Tesla Model 3 door handles thaw, while the rest watch and learn from their triumphs, trials, and mistakes. I like to say “less is more,” but when it comes to extreme weather driving and batteries, more is more, tiny is workable, keep it plugged in if its 20° F or less, keep it cool over 95° F, and be prepared with options regardless.

We tested the battery electric vehicle Jaguar I-Pace this week and looked for things that Jaguar includes in its new crossover that Tesla does not offer. The list is pretty long.

Four years in the making and now its second year of production, the first European full production full electric response to Tesla is a British SUV already on its way in Jaguar fashion toward iconic status. If this represents the latest theater of battle in the cultural British invasion of America between David Beckham, tea and toast, the Mini, Elton John, James Bond, Range Rover, fish and chips, the BBC, Duran Duran, Bentley, the Beatles and so forth, then bring it on!

In opening the first Jaguar Land Rover Classic facility in the US, the first of its kind, JLR is cleverly taking steps to preserve its heritage with the cars already in the wild. By expanding the restoration market by offering electrification and restoration options, it also takes steps not only to help clean the environment, but also cleverly erase the mechanical troubles its cars have been known for, for decades.

The 2018 Jaguar XF Sportbrake S is an all-new wagon offered in the US. Will Americans warm up to it?

The Jaguar Art of Performance Tour stops in the Detroit area this weekend and if you are within reasonable driving distance of the event, this is most certainly something that you will want to do this weekend – as Jaguar will let you drive their performance cars hard for free.

Jaguar E-Type is now going electric and will be called E-Type Zero, but when you compare it with Tesla Model 3 and the 2018 Nissan Leaf one wonders if it does enough to remain competitive. Her is why.

The race to build autonomous vehicles have seen automakers partner up with companies that you might not expect. Case in point is an announcement made this week by Jaguar Land Rover.