Morgan has revealed a new model to be released on March 11, the SuperSport. This new model appears to be more modern embracing attributes of modern brands. Perhaps Morgan is signaling a shift.
Morgan Motor Company hired Steve Armstrong, the former CEO of Ford of Europe, as its new board Chairman. This is likely a perfect match between the person and the company and a breath of fresh air in a world of bad hiring decisions.
The famous British car maker Morgan has barely changed the styling of its car in a century while modernizing its underpinning to accept a V8, is now introducing an electric version to the Plus family.
When gas prices start to rise again and you want to stir a little controversy as Britain's oldest classic auto builder, what do you do? You go electric.