Tesla did some work with Daimler and Toyota in the past decade and emerged as a defining force for the new era in the global automotive industry. How did this happen?
Edward Taylor, Norihiko Shirouzu, and Joseph White have published a very interesting analysis at Reuters discussing how Tesla defined a new era for the global auto industry.
Tesla's ascent took many investors and automotive analysis by surprise, but executives at Daimler and Toyota had a close-up view of Tesla since 2009. Although their official relations with Tesla didn't continue until the present, what Tesla did for them ushered a new era for the automotive industry.
Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded TorqueNews.com in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube.