Evidence Mounts That Battery-Electric Pickup Trucks Are Failing In America

I’ve never been an EV hater. What I have been is realistic. No one asked for EV trucks. Ford especially lied about starting prices. They were never available for 40k from day one. The brain trusts from all these brands decided what the customer wanted, instead of asking them. There’s been a running joke about selling at a loss and making it up in volume for years. I never imagined allegedly smart people actually trying it.

I have had a reservation for a cyber truck for over two years and an order for over four weeks.
I can't wait to get it, but it appears they have to many orders. It appears they are making over 2000 a week and just started making a profit instead of losing money.
It looks like you are trying to make it look bad and not reporting any of the good news. I bet you won't report this because you are trying real hard to make it look bad.

I have had a reservation for a cyber truck for over two years and an order for over four weeks.
I can't wait to get it, but it appears they have to many orders. It appears they are making over 2000 a week and just started making a profit instead of losing money.
It looks like you are trying to make it look bad and not reporting any of the good news. I bet you won't report this because you are trying real hard to make it look bad.

I have had a reservation for a cyber truck for over two years and an order for over four weeks.
I can't wait to get it, but it appears they have to many orders. It appears they are making over 2000 a week and just started making a profit instead of losing money.
It looks like you are trying to make it look bad and not reporting any of the good news. I bet you won't report this because you are trying real hard to make it look bad.

I can understand why EV owners are going n g back to gas. In Alabama I pay over $300 in EV registration cost and I only drive 600 miles a year. $200 is a fine to Alabama and the rest overly inflated registration cost for a 13 year old Nissan Leaf with 80% battery remaining. I Can drive anywhere in Birmingham on one solar charge using excess solar power, biut I also have to pay a monthly $67 fine to Alabama Power for solar panels.

Do a quick Google search and it will quickly show that truck sales are down for all manufacturers of both electric and ICE trucks. Manufacturers have priced many buyers totally out of the market for many of the trucks that they are producing today.

It's not uncommon to see ICE powered trucks priced at $70,000, $$80,000, $$90,000, or e v en over $100,000 these days. Consumers are simply passing on these high prices.

The article states that you actually really like the Ford EV. I bought my Ford Lightning in June of 2024 and I love it. I have driven the truck on multiple long distance road trips with no problem finding chargers. I've found the range to be as advertised and have had little concern about not being able to reach my destination. I charge mostly at home and the savings over buying gas are substantial. I've used the truck to tow anything that I have a need to tow, and it drives better with a load than anything else I have ever owned. There is a drop off in range while towing, but the same can be said for ICE trucks as well.

The bottom line is that the Ford Lightning owners usually have very little complaints about the truck. I believe the truck did suffer some negative press when it comes to towing from people who had some unreasonable expectations about being able to efficiently tow a heavy load long distances. Those that use the truck for light duty on a daily basis seem to appreciate the truck for what it is. When you factor in the savings on fuel and maintenance, a Ford Lightning at $60,000 or $70,000 is a much better deal than a similar Ford F150 at about the same price.

Dealer training to sell F-150 lighting and MachE is dismal. Total cost of ownership and V2H functionality need to be front and center to the customer. Home charger need to be included in the lease or purchase. Ford needs upgrade from 400v to 800v DC charging architecture.

Well that's a garbage clickbait headline talking of EV Trucks "Failing". The story doesn't mention that EV sales are increasing year over year and that it is predicted to trend that way for years to come. EV trucks are in their infancy and the more I look around the more I see them and they too are trending with increases in sales. It's true recent demand for EVs has been slower than expected but most folks agree that it's due to high interest rates and prices. Also, Ford said they only paused production for 3 months not "Stopped" production. John Goreham must be blind or a partisan ICE fanboy. All the naysaying ICE loving hacks in the world aren't going to stop the fact that the electrification of motive power is happening right now and it's going to be part of our future whether they like it or not. I say we embrace the ability to have more choices in buying a vehicle. Hybrid, Diesel, gas, EV take your pick and hit the road!

This is what you get when government takes control of vehicle manufacturing and mandates EV production rather that letting market forces apply. Of course, we are pushing EV production before it is truly ready to compete. An emissions free synthetic liquid fuel would be more likely to succeed. The exorbitant gradually inflating prices of ICE vehicles along with their reductions in reliability have been planned & implemented to make the price gap between EV's and ICE vehicles more palatable but have largely failed. There is after all, only so much cost that consumers can afford. EV's need to become an alternate method of transportation first, and not as a "car" or "truck" and designed without the current regulations that hamstring the ICE vehicles. For example, a 2 person "personal transport vehicle" more akin to a motorcycle but with 3 or 4 wheels and costing about one third of a low cost ICE car and built using simple molded plastic composite materials with incentives such as highly reduced DMV fees since they would be lighter. Full size electric trucks given the current pricing are only for the select few. Direct from manufacturer to end user could change this but no business model on the planet can survive losing $40k per vehicle and this should have been foreseen. Dismantling a nations economy to cause hyperinflation that eventually could attempt to make EV prices seem normal won't work. My biggest surprise is that vehicle manufacturers have put up with the government mandates & that the citizenry has been so easily fooled. It is in effect, a perfect manufactured storm with data manipulated to cause fear of climate change to force an agenda upon us. Another "class" of vehicles are needed to slowly advance EV use where useful. Cold climates, ocean air & other practical considerations have made it clear that an all electric vehicle future is neither practical or possible. Consumers will not accept their many limitations.

This sort of happens when u try put out products the consumer really don't want to begin with

My company, which is a large electric utility has over 2 dozen F150 Lightnings that have replaced Fusion Hybrids aND Explorers as work vehicles. A big problem arose during Hurricane Milton and the company issued a warning that all those driving Lightnings were to avoid driving through water with these trucks as that would be a safety hazard as the battery systems could fail or ignite if driven through water. Driving through water is a normal thing in a power company vehicle. SMH lol

I've driven my 2011 Volt for 13 years. I still love driving it. The PHEV design is a major winner and a PHEV pickup would be fantastic. A PHEV Tacoma would be a dream truck.

The issue is the price. My '08 Silverado WT has a vinyl floor and manual windows. It's the perfect work truck I bought from the Department of Agriculture auction for $7k and it's been amazing. When I saw the Silverado EV had a WT trim, I got excited. Then I saw the $80k MSRP and laughed.

If it was sub $50k I would have one already. But I have no need for a truck that costs more than my Corvette.

This story has been updated on 12-3-24 to include news that Tesla has paused Cybertruck production. You can read the full update by clicking the link at the top of the story text.