Tesla has adopted a new much more aggressive Cybertruck sales strategy as it tries to reach new buyers. Tesla is directly reaching out to people who have never shown interest towards the all-electric truck and is advertising a lower $74,490 price.
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Tesla’s days of worrying about ramping up Cybertruck production to meet the pent-up demand are over. Now, the question has shifted to whether the company can sell the Cybertrucks it is producing.
The biggest proof that the heydays of Cybertruck sales have ended comes from Tesla’s updated Cybertruck sales policy.
Kerry Guthery, who posted about the issue on the Tesla Cybertruck group on Facebook, first noticed the new, more aggressive Cybertruck sales strategy.
Here is what Kerry wrote…
“My wife just got an email from Tesla inviting her to purchase a Cybertruck. She never made a reservation or otherwise expressed any interest in purchasing one. She is, however, a previous Tesla owner.”
Below the post, Kerry included a screenshot of the communication his wife received from Tesla titled “Cybertruck All-Wheel Drive and Cyberbeast Are Here”
Tesla’s full email reads…
“Take on challenging terrain with four-wheel steering for easy handling, included differential lockers, off-road modes, optional all-terrain tires for increased traction, and additional gear to keep your adventure going.
Order yours, starting at $74,490* after estimated gas Savings.”
After advertising the $74,500 starting price in large bold font, Tesla adds a disclaimer, likely written by the legal department. Here is what the much smaller fine print reads…
“*Cybertruck starts at $82,235 including Order and Destination Fees, excluding taxes and other fees. Gas savings of $5,500 estimated over 5 years. Price subject to change. Vehicle shown includes additional upgrades.”
Putting the $74,500 starting price aside for a minute, it’s still surprising that Tesla is directly reaching out to people who have never shown any interest in the all-electric truck.
However, as reported recently, only 2.5% of Cybertruck reservation holders ultimately decided to purchase the vehicle, as Tesla officially retired the over 1 million Cybertruck reservation lists in the US.
Now, rather than relying on Cybertruck preorders, Tesla has to actively seek out new buyers to purchase the vehicle.
At this point, some of you might be wondering how the Cybertruck can have a demand problem when it is the best-selling electric truck in the US. The answer is twofold.
First, Cybertruck was meant to compete against internal combustion trucks, not electric trucks. When you compare Cybertruck sales against the Ford F-150, Chevy Silverado, Ram 1500, Toyota Tacoma, and Tundra, the Cybertruck is nowhere near in competition with these trucks.
This wouldn’t have been an issue on its own. Cybertruck production is still ramping up, and based on the growth, reasonable people can infer that Cybertruck sales will eventually catch up to the top ICE truck sales.
However, this brings us to our second point. As already mentioned, even at the recently lowered $79,990 starting price, less than 3% of Cybertruck reservation holders are willing to purchase the truck.
There was a lot of optimism that a lot of the reservation holders were waiting for the Foundation Series program to end before purchasing a Cybertruck.
However, despite Tesla lowering the starting price by $20,000, it only took the company two weeks to completely run through the 1 million plus reservation list.
Now, anyone can head over to Tesla’s website and order a $79,990 Cybertruck and take delivery in as little as two weeks.
Overall, it’s interesting to see what kind of strategy Tesla will adopt as it attempts to attract new Cybertruck buyers. Let me know what the company should do going forward. Share your ideas by clicking the red “Add new comment” button below. Also, visit our site, torquenews.com/Tesla, regularly for the latest updates.
Image: Courtesy of Tesla, inc.
For more information, check out: I Don’t Know Why Women Keep Laughing at Me When I’m Out Driving my Tesla Cybertruck
Tinsae Aregay has been following Tesla and the evolution of the EV space daily for several years. He covers everything about Tesla, from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.
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