Unprecedented Demand For Tesla Leads To Truck Delivery Innovations

Tesla's growth has been amazing in recent years, but since the price reduction for its whole gamut was announced last January, things seem to have actually skyrocketed. According to many different sources this first quarter will break all records, which is leading the brand to make unsightly but practical decisions such as delivering cars directly from the transportation trucks.

In the US the figures for these first three months are anticipated to be outstanding, like never before. But in Europe the expectations are not any less significant, and as an example we can point out at the situation that is taking place in markets like Portugal.

There, the Austin-Texas brand is having such a high demand that it is asking customers to go to certain places to pick up their vehicles directly; and they do it from the very truck that brings them from the factory in Germany or the ports where they arrive from outside Europe.

This has been verified by Twitter user Richard Santos (@richardslopes83), who has indicated that the Tesla delivery centers in Porto and Lisbon are completely overflowing, and where they are asking customers to approach the areas where the transportation trucks park with the cars to make their delivery there faster and more direct; an interesting logistics innovation.

It is certainly not the most elegant or comfortable solution for buyers, but it seems to be the most effective for them to take the car home as quickly as possible. There are no ceremonies or paraphernalia: there's your car, sign here, and there you go happily driving your brand new Tesla back home.

According to Richard Santos himself, the demand seems to be so high that it is possible that the figures for the first quarter alone will exceed the sales of all of 2022 as a whole. And all this in a market like the Portuguese, where dynamic tests of the cars have not been carried out since February due to the material impossibility of serving customers, and where the Supercharger network has also been reduced to only 8 stations due to bureaucratic problems.

But despite this, and mainly thanks to the fact that the rest of the operators have deployed an extensive public charging network, sales have skyrocketed in a totally disproportionate way. The data for February in Europe were already showing some very striking figures, especially if we take into account that Tesla typically concentrates a good part of its deliveries at the end of the quarter.

According to data from the European Union, Tesla sold a total of 19,249 units in February in Europe; this means signing up for a growth of 49.68% as compared to the numbers of February 2022. Numbers that will surely shoot up to an increase of close to 100% at the end of the quarter, which will allow it to exceed the market share of 20%. of electric cars in Europe; clearly an amazing achievement for the Austin brand and for the EV industry in general.

Now it remains to be seen if the rest of the manufacturers will actually follow the trend set by Tesla to lower prices, or let it continue to grow non-stop as it is already happening in Europe and in fact, around the world.

Source: forococheselectricos

All Images courtesy of Tesla Inc.

Nico Caballero is the VP of Finance of Cogency Power, specializing in solar energy. He also holds a Diploma in Electric Cars from Delft University of Technology in the Netherlands, and enjoys doing research about Tesla and EV batteries. He can be reached at @NicoTorqueNews on Twitter. Nico covers Tesla and electric vehicle latest happenings at Torque News.