Ram is reaching out to businesses with new connectivity and management solutions. Ram's new division to streamline fleet services.
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Ram is putting all of its commercial truck services under one umbrella, offering businesses a number of solutions to common fleet issues. Ram unveiled its new ‘Ram Professional’ Full Commercial Mobility Solutions today, at the 2024 National Truck and Equipment Work Truck Show, in Indianapolis, Indiana. Ram is highlighting how its commercial vehicles can solve problems for businesses. The truck division will focus on the 2025 Ram 1500 and the 2024 Ram ProMaster, but will also include the new Ram ProMaster EV, Ram 1500 REV, Ram 1500 Ramcharger, Ram Heavy Duty and Ram Chassis Cab.
Ram Professional will operate as a separate business. It is designed to ensure best-in-class commercial products, and will assist its customers every step of the way from upfit and conversion needs to electrification and connected services.
“With Ram Professional, our commercial vehicle customers will benefit from a simplified and all-encompassing business solution with products and services that feature best-in-class performance, capability, advanced technology and value to best fit their business needs,” said Ken Kayser, vice president, Ram Professional. “We know our customers depend on us day-in and day-out, and Ram Professional is committed to delivering the best commercial vehicle lineup and serving our customers with the most important tools of their trade.”
Ram Professional is centered on seven fundamental pillars:
- Direct products and vehicle solutions
- Upfit friendliness
- Commercial financing
- Commercial service support
- Connected services
- Electrification and charging
- Mobility
Ram Focusing on Mobility Solutions for Small Businesses
Direct Products and Vehicle Solutions: Ram Professional delivers the most capable and diverse vehicles and powertrains, including traditional internal combustion, diesel and all-new electric options created to meet the needs of customers.
Ram Professional will feature the 2024 Ram ProMaster, which has up to 6,910 pounds of towing capability and a best-in-class 4,680 pounds of payload. The recently announced all-new Ram ProMaster EV offers a targeted range of up to 162 miles in city driving.
Customers often depend on the Ram Heavy Duty lineup of work trucks. The most powerful, most capable pickup in the segment offers a towing capacity of up to 37,090 pounds and a payload capacity of 7,680 pounds.
Commercial Service Support: The Ram BusinessLink dealer network will feature customer-focused maintenance packages and offer all-new maintenance contracts. The division can manage basic fleet maintenance like lube and oil, road hazard and multi care coverage. Additionally, Ram Professional has expanded full mechanical coverage and 24-hour roadside assistance available to businesses.
Upfit Friendliness: Ram is known for being the most upfitter-friendly brand on the truck market. Ram dealers work with a network of local upfitters. Ram-approved partners can customize every work truck or van to its customers' exact needs.
Connected Services: Ram Professional connected services center around the Ram Connect system. Commercial customers can stay in touch with their vehicles like never before. Businesses can access more services concerning navigation, safety and security.
Electrification and Charging: With the addition of the new ProMaster EV, professional charging solutions will be offered through the Stellantis Free2move charging hardware, software and services.
Visit www.RamProfessional.com for more information.
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Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
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