Following Tesla's price cut two weeks ago, Ford Motor Co. has responded with a nine percent price cut and an increase in production to 130,000 vehicles.
Follow us today...
With its new EV supply chain coming online, Ford is significantly increasing production of the Mustang Mach-E this year to help reduce customer wait times and to take advantage of streamlined costs to reduce prices across the board, making Mustang Mach-E even more accessible to customers and keeping it competitive in the marketplace.
Ford Wants To Lead EV Revolution
The production increase is a key part of the Ford-Plus Plan, underscoring the company’s commitment to lead the EV revolution by increasing the value of its EVs for customers, continuing to position the Mustang Mach-E as a compelling option for those looking for an electric SUV, and growing market share. Ford already offers EV customers a full-size truck, SUV, and van – and has secured the batteries and raw materials to scale production of all these models in 2023.
Mustang Mach-E delivers the 0-60 thrills with an available EPA-estimated 300-plus-mile range and zero tailpipe emissions. It is available with BlueCruise hands-free driving on more than 130,000 miles of highway and can be updated through over-the-air Ford Power-Up software updates. All Ford EV customers also have access to more than 79,000 charging plugs and growing through the BlueOval Charge Network, North America’s largest public charging network.
Almost all of Mustang Mach-E’s growth to date is incremental to the brand, with two-thirds of Mustang Mach-E customers coming from competitor brands.
The Mustang Mach-E was the No. 3 EV model in the U.S. in 2022, and the updated pricing is part of Ford's plan to keep the SUV competitive in a rapidly changing market while strengthening Ford’s position as the No. 2 U.S. EV manufacturer as it continues to scale that part of the business.
Ford Wants To Reduce Customer Wait Times
“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing, and working to create an ownership experience that is second to none,” said Marin Gjaja, Chief Customer Officer, of Ford Model e. “Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”
MSRP excludes destination/delivery fees plus government fees and taxes, any finance charges, any dealer processing charges, any electronic filing charges, and any emission testing charges.
Existing Mustang Mach-E customers awaiting vehicle delivery will automatically receive the adjusted price. For customers with a sale date after Jan. 1, 2023, and who already have their Mustang Mach-E, Ford will reach out directly.
2023 Mustang Mach-EFormer MSRPUpdated MSRPChange
Select RWD Standard Range$46,895$45,995$900
Select eAWD Standard Range$49,595$48,995$600
California Route 1 eAWD Ext. Range$63,575$57,995$5,580
Premium RWD Standard Range$54,975$53,995$3,980
Premium eAWD Standard Range$57,675$53,995$,680
GT Extended Range$69,895$63,995$5,900
Extended Range Battery$8,600$7,000$1,600
Nile Pony Appearance Package$800$800$0
GT Performance Package$6,000$6,000$0
“Part of our mission at Ford is to treat customers like family,” said Gjaja. "We want our customers to know they made the right decision by choosing a Mustang Mach-E, and we’ll continue to play a proactive role in doing the right thing for those joining the Ford family.”
Ford Ups Production, Cuts Interest
In addition to adjusted pricing, on Mustang Mach-E vehicles ordered between Jan. 30 and April 3, 2023, Ford Credit will be offering special rates as low as 5.34 percent.
“This is a natural companion to the new Mach-E pricing,” said Craig Carrington, Ford Credit executive vice president for North America. “The offer is straightforward and competitive, enabling customers to lock in today’s rates, even if rates go up between order and delivery.”
For the full range, pricing, and specs on the target=”_blank”> electric Mustang Mach-E.
Ford Motor Photo
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper "You Auto Know," an enterprise I handled faithfully for 32 years. Not many people know that I also handled computer documentation for a good part of my earnings while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.
Follow us today...