Introduced only two years ago, the Ford F-150 Lightning is going global as Ford begins to offer the very popular and sought-after electric pickup in Norway which is welcoming enthusiastically.
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If there’s one thing that Norway is excited about, it is electric vehicles. Indeed, Norway is very excited about Ford’s F-150 Lightning electric pickup. Indeed, an excited consumer base is awaiting the arrival of the F-150 Lightning. For Ford, it is a first. It is the first time the automaker has announced that Lightning is going global with its entry into Norway, the world’s most advanced EV (electric vehicle) market.
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First-Time Entry To Norway
Ford announced that Lightning is going global for the first time with entry into Norway, the capital of the electric vehicle world. Following impassioned consumer demand, Norwegian customers can apply to purchase a limited number of special F-150 Lightning Lariat Launch Edition vehicles.
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“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director of Ford Norway. “F-150 Lightning is the perfect match for many customers in Norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.”
Introducing theThe Ford Lightning Is An Award Winner. F-150 Lightning to Europe’s most advanced electric vehicle market, where 80 percent of new car sales are electric – is the latest step in the company’s electrification strategy. Last year, the company announced that it is targeting zero emissions for all European vehicle sales and carbon neutrality across its European footprint of facilities, logistics, and suppliers by 2035.
Ford is committed to leading the electric vehicle revolution, investing more than $50 billion globally through 2026 in electric vehicles and targeting a production run rate of 2 million by the end of that year. The company expects EVs to be half its global vehicle sales volume by 2030 and is on track to achieve carbon neutrality by 2050.
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Ford Plans To Double Lightning Production
Earlier this year, Ford announced that it will again nearly double the production capacity of the F-150 Lightning to 150,000 vehicles per year at the Rouge Electric Vehicle Center in Dearborn, Michigan, to meet soaring customer demand.
“Everything we’ve learned from almost half a century of producing America’s best-selling truck has helped us make F-150 Lightning the truck of the future. It is truly a great accolade for the Lightning team to have customers demand this vehicle near and now far!” said Darren Palmer, vice president of Electric Vehicle Programs, Ford Model E. “Ingenuity runs through this truck inside and out. I strongly encourage our future Norwegian customers to put this truck to the test for all their outdoor adventures.”
The F-150 Lightning Lariat Launch Edition for customers in Norway will be offered exclusively with Super Crew Cab body style in Antimatter Blue metallic body color and will be offered in limited numbers.
Sales Planned Through Dealer Network
It will be sold through the Ford-authorized dealer network across more than 70 specialized Ford EV dealers in Norway with full EV infrastructure and capability to serve every F-150 Lightning, Mustang Mach-E, and E-Transit customer.
Deliveries in Norway will start next year.
Ford Motor Photo
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, “You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent many misspent hours hanging out at gas stations (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper "You Auto Know," an enterprise I handled faithfully for 32 years. Only a few people know that I also handled computer documentation for most of my earnings while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.
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