I commented about this…
I commented about this previously. Subaru raised the price way to high over the last generation. They need a price adjustment. Also this is not an economy issue. Buyers 62+ have plenty of money to spend, but are wise enough to know the price increase over the last generation was a money grab by Subaru. Sure, the Forester has a better ride and is more quiet, but the guts are basically the same. The changes are not worth the extra $5000 a Premium trim costs over a Crosstrek Premium trim. Now with that said, I would probably still prefer the new Forester, but would need a lower cost selling price. Dealer incentive, rebate, low financing.