Dodge Shows Off Three New Challenger Colors in Chicago

Back in September 2019, the first details for the 2020 Dodge Challenger lineup were introduced, including the color palate for the new model year. After Dodge offered a total of 15 colors for the 2019 Challenger, that number was reduced to 12 colors for 2020 (based on the preliminary information) and 3 of those colors were new. Those initial new colors included Frostbite, Hellraisin and Sinamon Stick, but with the introduction of the 50th Anniversary Edition Challenger, Gold Rush was also added to the mix.

The introduction of the 50th Anniversary Edition Challenger gave us a good look at Gold Rush and Sinamon Stick, but we had previously only seen Frostbite on the 2020 Charger Hellcat Widebody. Fortunately, Dodge brought out Challengers in three of the new colors to the Chicago Auto Show, giving us our best chance yet to see the newest high impact hues in the flesh.

Challenger in Frostbite
First up, we have the 2020 Dodge Challenger R/T Scat Pack Widebody in Frostbite. This is the same blue that was featured on the first 2020 Charger Hellcat Widebody to debut last summer. It is a bit darker than B5 Blue (which is not available for the 2020 Challenger) and it is significantly lighter than Indigo Blue (which is available for 2020).

This color is currently listed in the Build & Price feature on Dodge.com for every trim level of the 2020 Dodge Challenger, from the base SXT to the top-of-the-line SRT Hellcat Redeye Widebody.

Gold Rush and Sinamon Stick
Next up, we have Gold Rush and Sinamon Stick, neither of which are currently available in the Build & Price feature on the Dodge website.

Gold Rush will only be available on the 2020 Dodge Challenger with the 50th Anniversary Edition package and at the Chicago Auto Show, the unique bright gold hue was displayed on the R/T Scat Pack Widebody Shaker. The 50th Anniversary Edition marks the first time that buyers can get the widebody design with the Shaker hood, making the car shown here particularly rare. Both this color and this body configuration are only available with the 50th Anniversary package, so there will be only 70 examples of this golden car shown here produced.

Sinamon Stick is also one of the colors offered with the 50th Anniversary Edition Dodge Challenger, but this color will be available across the rest of the lineup as well. It is not currently available, but when it arrives, buyers will be able to order it with all full-production versions of the 2020 Challenger. In the case of the car shown here, it is a 50th Anniversary Edition R/T Shaker model with the standard-width body.

With these three colors being displayed in Chicago, the only color that we have yet to see in its 2020 form in person is Hellraisin. However, that color is currently listed on Dodge.com in the Build & Price feature on almost every model. For some reason, it is not currently available with the non-Redeye Hellcat Widebody or the base SXT, but it you can get an idea of what every other version of the 2020 Challenger looks like on the configurator tool.

Patrick Rall is a professional writer and photographer with a passion for all things automotive. Patrick has been sharing his automotive expertise in automotive journalism from Detroit for more than a decade covering the Big Three. Having grown up in his father’s performance shop, he spent extensive time at the oval track and drag strip – both driving and wrenching on various types of vehicles. In addition to working as a writer, Patrick previously worked as an automotive technician before moving on to a business office position with a chain of dealerships, and this broad spectrum of experience in the industry allows him to offer a unique look on the automotive world. Follow Patrick on Youtube and Twitter.