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Marketing guru to lead Motor Press Guild in Cali

The Motor Press Guild has named Larry Rusznak business operations manager. The guild is the largest automotive media association in the United States and Canada. Ruznak, a former marketing manager for Nissan and other car companies, has been a guild member for more than two decades.

Before his appointment this month, he was executive producer of the association's MPG Track Day event.

Rusznak will continue running Track Day while at the same time taking on broader day-to-day duties as guild business operations manager.

"With Motor Press Guild's rich history of extraordinary leaders, I could not be more thrilled to have such a well-known and respected industry talent heading up our business operations," said James Bell, president of the guild.

"Larry has done wonders for our MPG Track Day, and we look forward to seeing more success from him on a higher level as business operations manager."

Rusznak's first experience was managing experiential marketing campaigns for Nissan in 1988. He has continued his journey by working for automakers in event marketing and fund-raising. His talents have been utilized by Nissan, General Motors, Honda, Toyota and Suzuki.

The Motor Press Guild selected Rusznak in 2009 to executive produce Track Day, at which auto writers road test dozens of new cars and trucks. Rusznak secured Shell and BF Goodrich as sponsors these past two years. The 15th annual Track Day event is Oct. 11-12.

The Motor Press Guild, based is Los Angeles, can be contacted at (323) 374-3674. The nonprofit is the largest automotive media association in North America with more than 700 members. The aim of the association is to promote professionalism in automotive journalism through education and information exchange. Its Twitter feed is @MotorPressGuild.

Hawke Fracassa covers the auto industry from Detroit for TorqueNews.com. You can reach him at [email protected].

Image source: Motor Press Guild

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Comments

sherigriffin (not verified)    June 19, 2011 - 4:07AM

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William Smith (not verified)    June 19, 2011 - 4:21AM

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The Los Angeles Motor Press Guild (MPG) is the largest automotive media association in North America with over 700 members. This non-profit trade guild is dedicated to promoting professionalism in the automotive journalism through training and exchange of information. Hope such organization should be established in each sector and through world to benefit the end users.

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Laura Burstein (not verified)    June 20, 2011 - 2:09PM

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The MPG Business Operations Manager is a valuable position and helps to guide the organization but does not "lead" it. The Motor Press Guild is led by nine board members who make the final decisions on all aspects of the organization's operations.