Hey, Look - Honda's Prologue Outsold Hyundai, Kia, and Subaru's EVs Last Month

Honda launched its new Prologue battery-electric vehicle (BEV) this past April. The Prologue is a vehicle that Honda partnered with General Motors to create. There is certainly nothing wrong with that, given that GM’s Ultium batteries are expected to be one of the top energy storage brands for EVs going forward. Just five months into its production run, Honda has now earned a monthly sales rate higher than Hyundai’s segment-leading, award-winning Hyundai Ioniq 5. 

Honda’s delivery curve is straight up and what many EV-leaning journos might call “logarithmic or exponential.” Perhaps it even has a “Hockey stick curve.” I avoid those terms myself unless I see Koho on the graph or the numbers conveniently match an exponent. Still, the increase in deliveries in just five months is very impressive. EV fans have been trumpeting the Ioniq 5’s success loudly and with good cause. That the Prologue could so quickly pass it in monthly sales is almost astonishing. 

We don’t mean to throw shade on the Ioniq 5 in any way. It is the EV that I recently named as the best EV for 2025 at Car Talk. My own recent review of the 2025 Ioniq 5 N is pretty much a gushing love letter. I dig the Ioniq 5. So why draw the comparison? Because GM doesn't monthly delivery reports anymore. And Tesla has never done a monthly delivery report, or a market-specific delivery report by model, for that matter. So, I can’t use any of those brands. If you want another comparison, the Honda Prologue out-delivered all of the EVs sold by Kia in the past month - combined. The Honda Prologue also out-delivered the Subaru Soltera by about 4 to 1 in August. 

Aside from being a Honda, and a great vehicle, the Prologue is one of the rare EVs that qualifies for the full whammy package of tax incentives. That can help drop the entry cost to around $41K. The top trim with AWD can cost a qualifying buyer around $52K. Factor in some state EV rebates, and the Prologue suddenly looks relatively affordable. Lease deals may be the sweet spot for many buyers, though.

Chris Teague is a New England Motor Press Association Member, and popular automotive content creator. He explained just how juicy the incentives were when he bought his Prologue. "We leased it and got so many incentives they had to split the transaction in two to get the computer to accept it. We considered a gas SUV, but with our short commutes, EV made sense. We pay $270/month and got a ton back from the equity in our trade. A $62k SUV for less than $300/month! I wouldn’t say the Prologue was my first choice for an EV, but Honda is throwing so much money at buyers that it’s impossible to ignore." Chris added, "My wife (the primary driver) loves the ride quality and refinement."

Congratulations to Honda (and GM) for a successful launch of this new BEV. The Prologue is just a few more solid months of deliveries from establishing itself as the number two five-passenger BEV crossover in America by monthly volume. Watch Torque News for more updates as the year concludes. 

Image of Prologue courtesy of Honda.

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John Goreham is an experienced New England Motor Press Association member and expert vehicle tester. John completed an engineering program with a focus on electric vehicles, followed by two decades of work in high-tech, biopharma, and the automotive supply chain before becoming a news contributor. In addition to his eleven years of work at Torque News, John has published thousands of articles and reviews at American news outlets. He is known for offering unfiltered opinions on vehicle topics. You can connect with John on Linkedin and follow his work at our X channel. Please note that stories carrying John's by-line are never AI-generated, but he does employ Grammarly grammar and punctuation software when proofreading.