Tariffs? What Tariffs? Nissan Announces Four-Figure Price Cuts to 2025 Rogue and Pathfinder One Day Before 25% Auto Tariffs Are Set to Begin

Yes, we realize the irony of the story and the crazy timing, but Nissan issued a press release today that announces big price cuts to its most popular model, the Rogue five-passenger SUV, and one of its top-selling vehicles, the Pathfinder SUV. Both of these Nissan vehicles are built in Tennessee. 

Nissan offered little in the way of explanation for the steep price cuts, which are as high as $1,930 on the Rogue Rock Creek AWD trim. The company’s only statement was, “Pricing reductions across all grades for both models will boost affordability for customers facing a challenging car-buying landscape.”

Dealers set final prices, not the manufacturers themselves when it comes to Nissan vehicles for sale, so we have little way of knowing how the manufacturer’s suggested retail price reductions (MSRP reductions) will affect final pricing to consumers. However, reduced sticker prices are never a bad thing. 

The timing of the cuts is odd because President Trump has announced that tomorrow, April 2nd, 2025, the federal government will institute a 25% import duty on all automobiles and all parts made outside of the United States of America. The cult of worry mainstream media have been writing fear, uncertainty, and doubt stories for many days, predicting an apocalyptic automotive industry downfall due to these latest tariffs. There has been a 25% import duty on light trucks since the early 1960s, but that has not stopped the media from its typical game plan to generate pageviews. 

The Rogue and Pathfinder are both assembled in Tennessee (part of the United States), and therefore, they will not be subject to the tariffs as individual vehicles. Some Rogues have been imported from the Nissan Kyushu Factory in Kyushu, Japan, but we suspect these will be minimized going forward. Both vehicles' engines are also made in TN. However, the cult of fear media has predicted doom and gloom for such vehicles anyway since they are assembled using globally sourced parts and raw materials.

What do you think of Nissan announcing price cuts on top-selling vehicles just as the media hypes expected price increases?

Torque News has communicated with Nissan and received confirmation in writing that this is a factual story and accurate as reported.

Image of Nissan Rogue by John Goreham. 2024 vs. 2025 Nissan Rogue Price chart courtesy of Nissan.

John Goreham is a credentialed New England Motor Press Association member and expert vehicle tester. John completed an engineering program with a focus on electric vehicles, followed by two decades of work in high-tech, biopharma, and the automotive supply chain before becoming a news contributor. He is a member of the Society of Automotive Engineers (SAE int). In addition to his eleven years of work at Torque News, John has published thousands of articles and reviews at American news outlets. He is known for offering unfiltered opinions on vehicle topics. You can connect with John on Linkedin and follow his work on his personal X channel or on our X channel. Please note that stories carrying John's by-line are never AI-generated, but he does employ grammar and punctuation software when proofreading and he also uses image generation tools.