Toyota bringing 2016 Special Edition Camry just one year after redesign

This past fall the new 2015 Camry was released with a new interior and exterior and a lot of mechanical changes. The car is a hit and is outselling the prior model. The big news was the addition of the new XSE trim level that melds the XLE’s luxury with the SE’s sporty attitude. Only a few months into the new design Toyota has just announced a 2016 Special Edition that will build off the SE trim
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New 2016 Camry Special Edition
In its words, Toyota says of this 2016 Special Edition, “Based on the youthful Camry SE, the limited production Camry will add sporty interior and exterior features.” Without delving painfully deep into the Camry’s trim designations, what this seems to be is a return to the prior Camry SE trim. Sporty, special rims, a unique look, but at an affordable price under the new XSE.

2016 Camry Special Edition Content
The new 2016 Camry Special Edition will come in either Blizzard Pearl or new Blue Streak Metallic and have the following added features list above and beyond the SE trim level:

Smoked Tail lamps
Moonroof
18 inch alloys that look a lot like the XSE’s 19 inch wheels
SofTex trimmed seats with side bolsters and contrast stitching
A sportier gauge cluster
Qi wireless phone charging (pronounced “Chee”)
Special logos here and there

The Special Edition will bring much of what makes the XSE special to the Camry, but at a lower price point. Notably, he Special Edition is 4-cylinder only. The 268 horsepower V6 is being reserved for the even sportier XSE. Toyota is trying hard to bring in younger buyers – and succeeding. The XSE trim buyer is trending 12 years younger than the average XLE buyer, and that is a smart direction for Toyota to point the ship. The Avalon and Venza are well-suited to capture the most mature buyers in showrooms. Production for the Special Edition starts in August and will run for about five months unless extended by Toyota.

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