Skip to main content

The 10 Most And Least Loved Car Brand Rankings, Subaru Drops 3 Spots

Do Subaru owners love their vehicles as much as the automaker says? A new report reveals how much they really are loved. Check out how Subaru ranks with other car brands.
2024 Subaru Forester

I cover the most and least loved car brands yearly, and a new study from Consumer Reports (by subscription) reveals how much Subaru owners love their all-wheel-drive vehicles. Subaru of America says it's all about love and what makes a Subaru a Subaru, but what do owners say?

A new ranking from Consumer Reports says Subaru dropped from fifth place last year to eighth this year. The rankings are based on Consumer Reports' owner satisfaction survey. 

2024 Subaru Forester on the dealer's lot

photo credit: Adventure Subaru

Subaru drops three spots and three percentage points.

Car brands are ranked on the average percentage of owners who said in CR member surveys that they would buy the same vehicle again. The bad news is Subaru drops from 73 percent of owners saying they would buy a Subaru again to 70 percent in the latest surveys. 

The good news is Subaru is the top-ranked mainstream (non-luxury) car brand in customer satisfaction this year. 

2024 Subaru Outback in the showroom with a customer

photo credit: Adventure Subaru

Here are the top ten mainstream car brands and the percentage of customers who would buy the same car brand again.

  1. Subaru 70%

  2. Ram 69%

  3. Honda 69%

  4. Chevrolet 69%

  5. Toyota 69%

  6. Hyundai 68%

  7. Ford 67%

  8. GMC 67%

  9. Mazda 66%

  10. Kia 63% 

How does Subaru rank among all car brands?

The top ten luxury and mainstream car brands and the percentage of customers who would buy the same car brand again.

  1. Rivian 86%

  2. Mini 77%

  3. BMW 76%

  4. Porsche 76%

  5. Tesla 74%

  6. Genesis 73%

  7. Lexus 73%

  8. Subaru 70%

  9. Ram 69%

  10. Honda 69%

2024 Subaru Crosstrek with customer

photo credit: Adventure Subaru

What are the least loved car brands? Check out the seven bottom dwellers.

  1. Chrysler 59%

  2. Mercedes-Benz 59%

  3. Audi 59%

  4. Jeep 58%

  5. Nissan 55%

  6. Volkswagen 51%

  7. Infiniti 43%

How does Consumer Reports rate satisfaction?

CR says, "Results are from the 2023 Annual Auto Surveys, involving more than 330,000 vehicles. Data from the 2021 to 2023 model years (plus a few 2024 models) were averaged, provided a vehicle wasn't significantly changed over that time. Some ratings might be based on a single model year." 

"The owner satisfaction score is based on the percentage of owners who responded "definitely yes" to the question of whether they would buy the same vehicle if they had to do it all over again (considering price, performance, reliability, comfort, enjoyment, etc.). Ratings and scores for the factors were determined based on the percentage of owners who said they were very satisfied." 

MY TAKE

Subaru doesn't have just a handful of models that satisfy owners the most. The Japanese automaker consistently ranks among the best car brands because it consistently pleases its customers across most of its lineup. But two models rank low. In tomorrow's report, I'll show the two models in the Subaru lineup that are the least satisfying. 

Thanks for reading, everyone. I hope you enjoyed this Subaru satisfaction story. See you tomorrow for my latest Subaru Report.

For additional articles related to new Subaru models, here are a few of my top stories you may enjoy. 

My Must-Read Top Picks

Watch 2024 Subaru Crosstrek | Talking Cars with Consumer Reports



I am Denis Flierl, a 12-year Torque News senior writer with 20+ years of Subaru and automotive journalism experience. I enjoy bringing you, the Subaru fans and customers, the most up-to-date Subaru news, reviews, and new model information. You'll find the latest Subaru stories on the Subaru page. Follow me on my The Dirty Subaru website, Dirty Subaru blog, SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

I’ve got you covered! - I cover all Subaru all the time - It’s called the “Subaru Report.” Check back daily for my expert Subaru analysis!

Please leave your comments below, share the article with friends, and post X to your followers! 

photo credit: Subaru USA

Automotive News
Subaru
Subaru Crosstrek News
Subaru Forester News
Subaru Outback News and Reviews