2 New M Performance Parts for M2 Improve Track Performance [Video]

BMW is definitely marketing the new M2 Coupe to a new generation of performance enthusiasts for use on the track. BMW M has introduced their M Performance Parts for the new coupe and the video below shows just who they are marketing this new high-performance car to. Are the new BMW M Performance Parts more than for visual appeal?

New M2 Performance Parts

The new M2 Coupe gets a number of M Performance Parts to compliment the cars exterior and interior. These new parts will set it apart from other M2s on the road. Outside it will come with a Flap silencer system, Front splitter in carbon fiber, carbon fiber Side skirt extensions, carbon fiber Rear diffuser and carbon fiber Tailpipe trim. Other exterior upgrades include a Black kidney grille, Motorsport stripes, a carbon fiber Rear spoiler, Black air breathers and carbon fiber Mirror caps. Inside it comes with a Steering wheel pro alcantara, carbon fiber Gear selector, center console and handbrake handle, and LED door sill cover strips. Other options inside include M Performance floor mats and stainless steel pedal covers.

Check out the BMW M2 M Performance Parts on the race track video from BMWBLOG.

Two options improve track performance

Two new options from M Performance Parts are for more than just visual appeal. Performance enthusiasts who want additional performance on the track can get the coil-spring suspension to optimize road holding and handling. It lowers the suspension by at least five millimeters compared to the standard suspension. It can also be adjusted to lower it even more, up to 20 millimeters. The shocks can also be adjusted to 16 levels in the rebound stage and 12 in the compression stage. This reduces the pitch and roll movements of the vehicle superstructure producing more driver feedback.

The other option for M2 is the M Performance sports brake pads. They offer increased suitability for the race track as well as enhanced active safety. BMW says they are derived from motorsports and have a particularly high resistance to thermal stress and have fading resistance tendencies under extreme use. They also offer an improved, more direct response as compared to the standard brake system.

Brilliant marketing by BMW M

The 2016 BMW M2 is the least expensive M model from the stables of BMW M GmbH and it’s being marketed to a new generation. Its new TwinPower 3.0-liter turbocharged engine pumps out an impressive 365 bhp and 343 lb-ft of torque. This is more than 70 lb-ft of additional torque than the past generation M3 produced. Add in these new M Performance upgrades, and it gets improved performance on the track.

The Bavarian automaker is planning to capture sales from the large millennial market in the U.S. comprising people from diverse cultures from the 24-35 age group. BMW believes that a large percentage of this target group, who have college degrees, will be able to afford the new 2016 BMW M2 Coupe along with the additional upgrades. BMW M has not announced pricing on the M2 performance parts.

Source: BMW