2013 Ford F-150 Limited: Luxury makes a comeback

Ford has announced that the 2013 Ford F-150 Limited is being launched today in Dearborn Michigan. The all-new F-150 Limited will feature more luxury than any Ford pickup to date. It will surpass the special-edition 2000 Harley-Davidson F-150, the King Ranch and even the luxurious Platinum model. The 2013 Limited will feature a new look exterior, a lush red and black leather interior with extensive use of polished aluminum trim.

Ford says that more than 30 percent of their F-150 sales are the high-end luxury models like the Platinum model. Currently a loaded Platinum model can approach a price close to $50,000. But the new Limited will exceed that with features like a moonroof, aluminum trim and heated and cooled seats.

“The F-150 Limited signifies the highest levels of design refinement, luxury and technology that we’ve ever offered in a Built Ford Tough pickup truck,” said Ford Group Vice President for Product Development, Raj Nair. “The F-150 Limited reflects a growing trend – more and more customers today have high expectations for luxury and convenience, yet their needs call for a truly capable truck.”

Exterior treatments

The 2013 Ford F-150 Limited comes with extras like 22-inch polished aluminum wheels and center caps. The exterior design gets paint-matching bumpers and mirror caps, extra chrome trim and segment-first HID headlights delivering two and a half times more light than conventional halogen lamps. Lamp detailing even incorporates F-150 insignias. The F-150 Limited is available exclusively with a SuperCrew four-door cab configuration.

Inside Limited’s Interior

Where the luxury really begins is on the inside of the 2013 F-150 Limited. The new luxury pickup offers heated and cooled memory seats trimmed in red and black leather surrounded by aluminum and piano black accents. It also comes standard with a moonroof and backup camera. Head restraints are four-way-adjustable and second-row seats are also heated.

The Limited comes standard with MyFord Touch and gets a gauge cluster design with a 4.2-inch driver-programmable productivity screen that can be customized to monitor various vehicle systems. The new luxury level also includes a media hub with USB ports, an SD-card reader and RCA video input jacks. A Sony Audio System also will come standard on the new Limited.

Luxury with performance

The new 2013 Limited will outperform its predecessor, with Ford’s new 3.5-liter EcoBoost V6 under the hood, giving it 365 horsepower and 420 lb-ft of torque. Ford says the new 3.5-liter will get up to 22 mpg on the highway using regular unleaded gas in two-wheel-drive configuration.

Pricing has yet to be announced for the luxury Limited package, but it’s likely to slot above the $50,000 mark for the 4×4 model. With the luxury pickup segment being so hot, the new luxury truck should be a big hit. Expect the new 2013 Ford F-150 Limited to arrive in dealerships this fall.

For those wanting an extreme rock-crawler, check out the all-new 2013 Ford SVT Raptor.

Source Ford