2014 Audi R8 e-tron adds to Iron Man 3 hype

The new Iron Man 3 movie begins opening around the world, to climax with its nationwide U.S. premier on May 3. Last week in Hollywood, fans lined up to see the stars of the show, Robert Downey Jr. who plays Tony Stark and Oscar winner Gwyneth Paltrow, who revives her role of Pepper Potts. This week, Audi is “happy to add to the hype” by running a new commercial featuring Robert Downey Jr. as Tony Stark, Iron Man’s alter-ego industrialist, driving the Audi R8 e-tron sports car.

The new all-electric R8 e-tron is a starring piece of hardware for the third straight installment of the Iron Man film franchise and the German automaker is hoping to create a buzz with the new commercial. Audi has been running the new commercial on U.S. late-night and cable-TV channels showing Stark driving his all-electric Audi R8 e-tron. The car is featured in the film and Audi wants Starks main ride to be as much of a star as Robert Downey Jr. Will Audi be successful in creating excitement for their new all-electric sports car?

Superhero’s have stress too on their commute

The company made a limited initial production run of the sports car last year that is featured in Marvel’s Iron Man 3 and the new commercial. The Audi ad takes scenes from the movie and uses them to show that superhero’s have stress too on their commute to work. The ad states, “It’s never a bad day at work when the commute looks like this,” as Stark gets into the R8 e-tron. The 30-second spot concludes with Stark streaking down the highway in the red all-electric R8, and the tag line, “Audi. Engineered for Iron Man.”

Along with the U.S. premiere of one of summer’s most anticipated films, the Audi R8 e-tron also joined the stars of Iron Man 3 at a VIP screening of the film in London last week. Audi shipped the sports car direct from Germany to be displayed on a plinth alongside the red carpet. The car was joined by stars of the movie, including Downey, Rebecca Hall, Ben Kingsley and Don Cheadle. A fleet of chauffeured Audi A8s carried the stars to the top of the red carpet.

Audi plays a prominent role in Iron Man 3

Audi has played a prominent role in the first two Iron Man movies with main character Tony Stark’s vehicle of choice being the Audi R8 Coupe in Iron Man 1 and the R8 Spyder in Iron Man 2. And Audi is making sure they get lots of exposure for many of their cars in the new Iron Man 3 film. The new movie will also feature the Audi S7 Sportback, that is driven by Gwyneth Paltrow’s character, Starks’ girlfriend, Pepper Potts, who is CEO of Stark Industries. Other models with cameos in the movie are the Audi A8 L, Audi A6, Audi S5 Coupe and Audi Q5.

Reviews have been positive

After its Hollywood premiere last week, reviews of Iron Man 3 are beginning to trickle out and most have rated the film strongly, especially considering that it’s the second sequel to a tremendously popular original. The movie “will be the this summer’s first massive hit,” declared. The Hollywood Reporter, which called it a “spirited” film. Variety said, “Despite the inevitable franchise fatigue, this solid production still delivers more than enough of what fans expect.”

Audi will undoubtedly create plenty of buzz for the new Iron Man 3 movie with the new commercial. But will they succeed in promoting their new all-electric R8 e-tron sports car? Tony Stark, played by actor Robert Downey Jr., will be behind the wheel of the sports car prototype R8 as Iron Man 3 debuts in movie theaters across the country on May 3rd, 2013.