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With one new improvement over the 2020 model year, the 2021 Subaru Crosstrek is now Subaru of America’s outstanding model in its all-wheel-drive lineup. The refreshed Crosstrek subcompact SUV received a new engine upgrade, and it launched the model to big success. Subaru retailers and customers asked for more power in the Crosstrek; Subaru Corporation listened and gave it more pep with a new 2.5-liter engine with an additional 30 horsepower and it's more fuel-efficient.
The new engine upgrade in the 2021 Crosstrek Sport and Limited trims is all it took, and sales are up for the small SUV in February, when all other Subaru nameplates are down (except for BRZ). Subaru’s sales report for February is dismal compared to how the Camden, N.J. automaker started the new year. January saw a record, and February (48,300 vehicle sales) sees a 6.6 percent decrease compared to February 2020 (51,695).
The 2021 Subaru Crosstrek is the outstanding performer posting a record in February
Subaru says the cold weather last month threw challenges that upset their goal for another upturn. “In February, Mother Nature brought us a multitude of challenges; however, we are proud of the ways our dedicated network of retailers, distributors, and employees persevered,” said Tom Doll, President, and CEO of Subaru of America.
Even with the record cold that hurt sales across many parts of the nation, the 2021 Subaru Crosstrek had its best February ever, with retailers delivering 10,691 subcompact SUVs to U.S. customers, an increase of 29 percent compared to February 2020. The Forester (-18.1%), Outback (0.0%), and Ascent (-22.8%) saw zero growth or were down for the month.
Why is the refreshed 2021 Crosstrek setting records?
The Crosstrek offers a younger demographic, a subcompact SUV with standard all-wheel-drive, a taller ride height (8.7-inches of ground clearance), fuel-efficiency, off-pavement performance (dual-function X-Mode), and the best industry safety crash scores and ratings. Additionally, Crosstrek offers utility, cargo carry ability, 30 more horsepower, and fuel-efficiency.
What is the price of the 2021 Crosstrek?
The 2021 Subaru Crosstrek comes in five trim levels. The base trim is priced from $22,245, Premium ($23,295), all-new Sport ($26,495), and Limited with the 2.5-liter engine ($27,995). Destination and delivery add $1,050. Consumer Reports says the market average sales price is $26,964 as Subaru offers incentives to lower costs.
The Crosstrek is the only model keeping an outstanding pace in the Subaru of America’s all-wheel-drive lineup to start the new year. The 2021 Subaru Crosstrek sets another new record with its best February ever.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Comments
The Ascent is their top of
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The Ascent is their top of line vehicle.
Before commenting on it's sales decline, compare other auto maker's top of line vehicle sales.
I find Torque News is so narrowly focused on one brand they ignore the comparatives.
Seriously not an SUV, people
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Seriously not an SUV, people need to stop calling it that. I have an Impreza, this IS the same car, just different ride height, plus off road mode and different ground effects ( bumpers side skirts etc). That does not make it an SUV. Someone just figured it would sell better/more articles about it would be read with that moniker.Sheesh.
The Crosstrek Limited trim
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The Crosstrek Limited trim should have the Front View Camera, or else I'd prefer a RAV4 which has 360 degree birds-eye view.
The US fixation with HP is
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The US fixation with HP is puzzling to me. I own a 2019 with the 2.0 engine and it has plenty of power. The same cars sold over seas have smaller base engines and everyone manages just fine. We need to stop obsessing over 0-60 times and horsepower numbers IMO.