Follow us today...
The 2023 Subaru BRZ rear-drive sport coupe is the slowest-selling vehicle in Subaru of America's all-wheel-drive lineup. But Subaru is not worried because the rear-drive BRZ has a specific purpose, and it's about something other than sales volume. It's quality over quantity.
The BRZ is Subaru's only rear-wheel-drive car, and it's not intended to be a high-volume model. The sport coupe is considered a boutique model to get new customers in the door of Subaru retailers. The BRZ can be an excellent daily driver, but it's a second car for most driving enthusiasts.
Check Out This Related Story: Toyota Prius Or Subaru BRZ? KBB Says The Prius Is Now Far Ahead Of The BRZ In Cool
And when a BRZ owner outgrows the two-door coupe, they will return to Subaru and buy one of its top-selling SUVs, an all-wheel-drive Crosstrek, Forester, or Outback.
BRZ is last again in August sales volume.
The 2023 BRZ sports coupe is still the bottom dweller in SOA's lineup, with 268 sales in August, compared with 308 sport coupes delivered in August 2022. BRZ was down 12.9 percent in August but still up 40.5 percent for the year, with 3,091 models sold to customers.
Don't Miss This Related Story: New Subaru BRZ tS Breaks Cover At Subiefest With Performance Upgrades
The BRZ is an excellent value for sports car enthusiasts. What is the price of the 2023 Subaru BRZ?
The 2023 Subaru BRZ comes in two trim levels with two transmission options. The BRZ Premium with a 6-speed manual gearbox has a starting price of $29,615. BRZ Premium with an automatic transmission starts at $33,115. The Limited (6-speed manual) has a starting MSRP of $32,115. The Limited with an automatic transmission starts at $33,255.
The BRZ is an excellent value and is the lowest cost to own a sports car.
Kelley Blue Book (KBB) says the 2023 Subaru BRZ is the best new vehicle in its category you can buy.
KBB says the 2023 BRZ retains its value better than all other vehicles and is the lowest cost-to-own model in its category. KBB predicted the 2023 BRZ to have a 5-year cost-to-own of $39,908 (including the purchase price), which is $16,519 less than the sports car segment average.
New upgrades are coming to the 2024 BRZ, creating excitement for the sport coupe. Subaru recently announced the new 2024 BRZ tS sport coupe.
The big news is that the 2024 BRZ tS is the first manual transmission vehicle equipped with EyeSight safety technology.
Don't Miss This Related Story: Meet The New Subaru BRZ tS With EyeSight - You Can Drive It Next Year
Subaru says the new BRZ tS trim level will be available nationwide at Subaru retailers early next year. Pricing will be announced later this year.
The BRZ won't be due for a freshen until 2026, in line with its sibling vehicle, the Toyota GR86. Stay tuned.
Check Out This Hot Topic: The Subaru BRZ Sports Car Recall Notice - Your Rear Turn Signals Aren’t Working
Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
Subaru Report - We’ve got you covered! Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust.
Please leave your comments below, share the article with friends, and tweet it to your followers!
Photo credit: Subaru
Follow us today...
