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Can It Get Any Stranger? The Legacy Sedan Jumps Ahead Of Subaru’s Sportiest New Model

The 2023 Subaru Legacy sedan has been Subaru's worst-performing model in the lineup. But something strange happened in July. Check out Legacy's surprise sales and how it passed Subaru's sportiest model.
2023 Subaru Legacy

It's been a strange year for Subaru of America's all-wheel-drive lineup. In June, the Subaru Legacy midsize sedan was the only Subaru of America model with negative sales in 2023. But in July, strange things happened. 

In July, The Legacy sedan comes back to life.

The 2023 Subaru Legacy midsize sedan has been down all year. But the Legacy jumps again, with an impressive 34.8 percent increase in sales, with 2,170 models delivered to customers in July compared with 1,610 sales in July 2022. The Legacy sedan is up 1.3 percent in the first seven months, with 14,130 models sold in 2023. 

2023 Subaru Legacy is up in sales in July

As far as we know, it's the first time the Legacy sedan sold more models than the Subaru WRX performance sports car. The Legacy moved past the WRX to take the sixth spot in the lineup in sales performance in July.

The 2023 Subaru WRX had 1,894 performance models delivered to customers in July. That is 276 more than the WRX, which has been trending up all year. The Legacy sedan has been trending down in the first seven months of 2023.

The 2023 Subaru Legacy passed the WRX in sales

The hot Subaru WRX is still ahead of the Legacy year to date, with 17,267 sports cars delivered to customers in 2023. But the Legacy sedan is closing the gap with 14,130 models sold to customers in the first seven months.

Related Story: Legacy Sedan Is Now The Only Subaru Model With Fewer Sales Than Last Year

Check Out This Related Story: The New Subaru Legacy Sedan Tops One Buyer Segment, But Is It Still Dying A Slow Death?

What does Legacy need to be more competitive with the competition?

The one trim level missing from the Legacy lineup is a new hybrid trim level. A Legacy Hybrid would compete with the Toyota Camry Hybrid and Honda Accord Hybrid sedans.

Related story: The EPA Says Some New Subaru Legacy Trims Are Now Less Fuel Efficient

Subaru announced that more new hybrid models will arrive by 2025. Subaru is ramping up its hybrid offerings, and the Legacy sedan is one model that would benefit most.

Until a new Legacy hybrid arrives, the gas-powered model had a good month in July and passed Subaru's new sports model, the WRX performance car. Can it get any stranger? Stay tuned.

You Might Also Like: 12 Top Sedans For 2023 - CR Says Subaru Legacy Is Now The 7th Best New Model

Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram. 

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Photo credit: Subaru

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Comments

Steve (not verified)    August 12, 2023 - 8:25PM

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It’s a much better value than WRX. Plus it does not have all the cladding.

If they offered the 2.4 with manual in the sport, they would not be able to make them fast enough.

They should do limited run spec model like the b.