Don’t Let New GR86’s Low Price Fool You - Toyota Will Charge Way Over MSRP

Toyota announced pricing for the all-new 2022 GR86 sports coupe, and the price looks great on the surface. But keep reading to find out why Toyota dealers will charge way over its MSRP for the next-generation sports coupe.

Like the next-generation 2022 Subaru BRZ, Toyota will offer two trim levels; The GR86 and GR86 Premium. Both are offering the choice of a 6-speed automatic or 6-speed manual gearbox for buyers.

The 2022 Toyota GR86 manual transmission starts at $28,695 and $30,195 for the automatic transmission. The GR86 Premium pricing for a manual transmission is $31,295 and $32,795 for the automatic transmission. Pricing includes $995 delivery, processing, and dealer handling fees.

How does the price compare with the 2022 Subaru BRZ?

The 2022 Subaru BRZ costs slightly more with the Premium trim with a 6-speed manual gearbox starting at $28,955. BRZ Premium with an automatic transmission starts at $30,555. The Limited (6-speed manual) has a starting MSRP of $31,455. The Limited with an automatic transmission starts at $33,255. All pricing includes destination and delivery fees.

Here's why you shouldn't be fooled by the low price of the 2022 Toyota GR86.

According to a report from Kelly Blue Book, during the vehicle shortages in 2021, Toyota dealers have been marking up new vehicles an additional five percent over MSRP. Analysis by Cox Automotive reveals the average Toyota transaction price rose five percent from August 2021 to September 2021.

Only GM (+7.4%) and BMW (+5.3%) have raised prices more than Toyota. Toyota pricing has gone up a whopping 14.2 percent from September 2020 to September 2021.

The numbers are an average and reflect all Toyota and Lexus vehicles. Toyota's pricing is more than the industry average, which rose 3.7 percent from August to September. Further analysis reveals all sports car prices have gone up to $1,789 over the same one-month period, indicating an upward trend that will affect GR86 buyers.

The 2022 Toyota GR86 and 2022 BRZ sports coupe will likely be in high demand, and there will be limited supplies for the next-generation sports cars. Toyota dealers could raise prices as much as 15-18 percent over MSRP.

A source close to Toyota told us dealers are marking up the 2022 Toyota 4Runner an average of 18 percent over MSRP because of limited inventory and high customer demand. And the GR86 will be no different when it arrives.

The remodeled 2022 Toyota GR86 and Subaru BRZ are manufactured at the Subaru factory in Gunma, Japan, where they build the popular Forester and Crosstrek models. Because of recent plant shutdowns, Subaru is producing as many SUVs as possible because they are the brand's highest-volume models.

Subaru and Toyota will be forced to limit the new 2022 BRZ and GR86 shipped to the U.S. market in 2021 and through 2022 because of the global microchip shortage. And as a result, they will keep demand high with a low inventory of the new sport coupes.

Like the 4Runner, Toyota dealers will charge considerably more than MSRP for the next-generation sports car. While the new pricing looks attractive on the new 2022 GR86, don't look for any good deals from Toyota or Subaru on the new 2022 BRZ.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA, Toyota