How The New Subaru Ascent Family Hauler Is Doing, Year Two Report Card

It seems like Subaru of America (SOA) just introduced the all-new Subaru Ascent family hauler at the LA Auto Show, but that was in 2017. The new 3-Row SUV is already in its second-year model change and 2020 Ascent models are arriving. Here’s a year two report card on the 3-Row SUV.

Subaru launched the new Ascent in June 2018, the biggest SUV they’ve ever built, and it’s only for North America families. The Ascent family hauler just completed 16 full months of sales in the U.S. and Canada. How is the all-wheel-drive 3-Row vehicle doing? A recent report from USA Today, says the all-new Ascent is one of the 5 hottest-selling vehicles in the first 6 months of 2019.

2020 Subaru Ascent

How is Ascent doing now that the SUV has moved into year two? After being available for U.S. families now for 17 months, Ascent has exceeded expectations for the Camden, N.J. automaker.

Subaru delivered 34,314 Ascent 3-Rows in 2018 and 40,108 in the first 6 months of 2019 totaling 74,422 SUVs in its first 12 full months. SOA launched the Ascent in mid-June 2018 and delivered 1,897 in a partial month bringing the total to 76,319 through June 2019. When July, August, September and October 2019 sales are added, it brings the total to 102,344 Ascent models delivered to U.S. families.

2020 Subaru Ascent

SOA is not just happy about the success they are having with the new Ascent 3-Row family hauler, they are thrilled with the results. Ascent has kept them on pace to achieve their sales goal of 700,000 vehicle-sales in 2019.

How is the new Subaru Ascent doing in Canada, the only other market where the model is sold? A report from Automotive News Canada says Canadian Subaru dealers can’t even get their hands on many of the new models because Subaru of America gets first priority for any North American model.

Robert Karwel, senior manager of J.D. Power Canada's automotive practice says, “Factories in Japan and U.S. will ship product to the most profitable jurisdictions first. If they (Canada) could import more, they would likely sell more.”

There have been growing pains as the Japanese automaker launched the largest vehicle they have ever built, but largely, the all-new Ascent hit a home-run for SOA. The second-year 2020 Subaru Ascent gets a few upgrades and a small bump in price for the upper trim levels and new models are arriving now.

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Photo credit: Subaru USA