How Subaru Utilizes New Pre-Production Models It Can’t Sell To You

Can customers purchase Subaru of America’s new pre-production models at a discount? Unfortunately, they can’t be sold to customers, but they are put to good use by the Camden, N.J. automaker.

Subaru of America donated dozens of its new pre-production models, like the 2023 Subaru Outback midsize SUV, Impreza compact car, Ascent 3-Row SUV, Legacy midsize sedan, and other new models to North American Vehicle Rescue Association (NAVRA), to help train emergency responders in rescue operations of crash victims.

Subaru can’t sell the vehicles, so they donate the new cars that would otherwise be destroyed. It helps first responders learn skills critical to patient rescue in vehicle accidents involving new cars. Training typically consists in using older vehicles from the junk yards.

But the new pre-production models help firefighters and emergency responders to train using new vehicles with the latest construction “to help us better adapt lifesaving procedures and skills when dealing with accidents and emergency scenarios,” says John-Paul Shirley, Chester Bureau of Fire Battalion Chief.

First responders from Chester and Scranton, Pennsylvania, Philadelphia, and Delaware attended a three-day NAVRA event, which included live rescue scenarios with real “victims” using lifesaving tools, including saws, cutters, spreaders, pneumatic chisels, and more.

NAVRA provides education and training for firefighters, first responders, paramedics, nurses, physicians, manufacturers, and other related groups. The event took place from May 24th to 26th at Subaru Park in Chester, Pennsylvania, and featured a two-day workshop on skills and tactics and a mini-rescue challenge.

“Our mission is to reduce the number of motor-vehicle-related injuries and deaths by enhancing the skills and knowledge of expertly trained emergency professionals, and partners like Subaru are essential to this progress,” said John-Paul Shirley.

The event involving 40 trainees from six fire departments marked the 145th vehicle that Subaru has donated to emergency rescue organizations nationwide over the last few years to help with their training events,” said Shira Haaz, Corporate Responsibility Manager at Subaru of America, Inc. “Not only are we helping to provide training that will allow first responders to improve lifesaving rescues across the region, but this donation also helps Subaru find a new life for cars that can’t be sold and would otherwise go unused.”

What does Subaru do with its new pre-production models that can’t be sold? They are used to train emergency and first responders to learn skills critical to the patient rescue in vehicle accidents involving new cars like the 2023 Subaru Outback, Impreza, Ascent, Legacy, and other models.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA