It’s An Unprecedented Time At Subaru Of America

This is a truly rare opportunity.

If you're in the market for a new 2024 Subaru Outback, Ascent, or Legacy and want to enjoy significant savings, this report is for you. These models, previously unknown for discounts, are now among the ten most discounted new cars. There's an unprecedented opportunity to save on these highly sought-after vehicles.

It's a first for Subaru.

This is a significant development for Subaru, as their 2024 models have never been among the ten most discounted new cars you can buy, but they are now. This is a rare opportunity for significant savings on these popular models. How low can they go?

An updated Consumer Reports (by subscription) exclusive analysis of new car deals shows that these three Subaru models sell significantly below their sticker price (MSRP).

CR says, "There are smart buys to be found across the price spectrum. We looked back at recent transaction data from TrueCar, a CR partner, to see where people are finding significant savings off the sticker price on 2024 models." 

Consumer Reports recommends the ten models below.

Among the top picks are the Subaru Outback, Ascent, and Legacy. These models have consistently scored high in road tests, reliability, and owner satisfaction, giving you confidence that you're making a smart purchase. 

First, I'll list the ten most discounted models and then give more details on the Subaru Outback, Ascent, and Legacy.

CR's 10 Most Discounted New Cars Right Now

1. Buick Enclave: 6% Off
2. Ram 1500: 5% Off
3. Subaru Outback: 5% Off
4. Subaru Ascent: 4% Off
5. Toyota Crown: 4% Off
6. Infiniti QX50: 4% Off
7. Audi A3: 4% Off
8. Subaru Legacy: 4% Off
9. Honda Pilot: 3% Off
10. Lexus UX: 3% Off

It hasn't been seen before now. 

We are living in strange times, with unprecedented market conditions leading to significant discounts on new car models, including Subaru. 

The Subaru Outback is Subaru of America's best-selling vehicle in its all-wheel-drive lineup in June and has not been discounted this much until now. Why is it discounted this much now?

The 2025 Subaru Outback just arrived, and Subaru retailers want to move out of the remaining 2024 Outback models. Read my report on the 2025 Outback here for more information. 

What does Consumer Reports say about the Outback?

Subaru Outback: 5% Off

• Price Range:  $28,895 - $42,795
• CR MPG:  Overall 24 / City 16 / Hwy 32 mpg
• #2 of 16  Midsized SUVs

2024 Subaru Outback Limited XT AWD

• MSRP: $40,195
• Average savings off MSRP: $1,854
• Average transaction price: $38,341

What does Consumer Reports say about the Ascent?

Subaru Ascent: 4% Off

• Price Range:  $34,395 - $48,695
• CR MPG:  Overall 22 / City 14 / Hwy 32 mpg
• #8 of 19  Midsized SUVs 3-row

2024 Subaru Ascent Limited

• MSRP: $42,095
• Average savings off MSRP: $1,862
• Average transaction price: $40,233

The Subaru Ascent is Subaru of America's 4th best-selling vehicle in its all-wheel-drive lineup. Why is it discounted this much now? The next-gen Ascent will likely be announced sometime this fall, and SOA wants to move 2024 models off retailers' lots now.  

What does Consumer Reports say about the Legacy?

Subaru Legacy: 4% Off

• Price Range:  $24,895 - $38,195
• CR MPG:  Overall 28 / City 19 / Hwy 39 mpg
• #6 of 12  Midsized cars

2024 Subaru Legacy Premium AWD

• MSRP: $27,195
• Average savings off MSRP: $970
• Average transaction price: $26,225

Subaru has discontinued the Subaru Legacy, and the new 2025 models have arrived. Why is it discounted this much now? SOA needs to sell all remaining 2024 models now.   

The Outback is the surprise discounted model. 

Saving over $1,800 on the Subaru Outback is unheard of before this year. It's a perfect storm at Subaru of America retailers right now. You can read my report here to find out why. 

Consumer Reports says, "Of course, you may be able to negotiate an even lower price, but bear in mind that there's a limit to how low prices can go, especially as demand sometimes outstrips supply these days. And as we've found in buying cars for testing, a decent deal can vanish quickly, so you may need to act fast."

More new Subaru models are on the ground.

I would say these Subaru deals are not going away anytime soon. Subaru's new model inventory now exceeds one month. Automotive News reports that Subaru has a 33-day supply of new models in America, ensuring that you have plenty of options to choose from. 

There's something else to keep in mind.

CR says that deals can vary not only by vehicle but also by geographic region. With your area's latest information on pricing, rebates, and transaction prices, you can now arm yourself to get the best deal.

Subaru currently has the highest inventory levels in years, which benefits new Outback, Ascent, and Legacy buyers. This surplus is due to higher interest rates and fewer buyers, which has led to these significant discounts. 

This puts you in the driver's seat of your new car purchase.

Are you shopping for a new Subaru model? Which all-wheel-drive model piqued your interest the most? Click the red Add New Comment link below and let us know.

I am Denis Flierl, a top Torque News reporter since 2012. I’ve invested over 13 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

Photo credit: Subaru