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Two new studies reveal fascinating findings of why some buyers are getting behind the wheel of a new car. Subaru positioned itself perfectly to take advantage with its new 2021 Subaru Forester, Outback, and Crosstrek SUVs. Madison Gross, Director-Consumer for CarGurus, tells WardsAuto, there are two types of automotive buyers: those who need a vehicle and those who want one.
From findings in the latest CarGurus COVID-19 Sentiment Study, Gross talks about "a resurgence of a love of a vehicle." She says the study finds 43 percent of people polled use their vehicle as a means of escape and fun since the pandemic changes people's views on their cars.
Even before the pandemic, Subaru catered to an active demographic who use their all-wheel-drive Forester, Crosstrek, and Outback for outdoor recreation. The study says even driving around with no particular place to go offers benefits, psychological and otherwise. Because during a pandemic, "it limits so many other activities."
In another recent study, Ford Motor Co. found, during the pandemic, as people seek escape or refuge, they're turning to their vehicles, but not for transportation. An Automotive News report says more than 1 in 4 car owners say they're using their cars to relax, and one in five uses them for privacy.
The 2021 Subaru Forester, Outback, and Crosstrek have long been models in the automaker's stable used by active individuals who take the SUVs on back-country adventures to go hiking, mountain biking, snowboarding, kayaking, and camping.
Sheryl Connelly, Ford's chief futurist, says, "Spending time in nature can help improve one's mood and disposition, and let them feel less anxious."
Millennials who are now buying more 2021 Subaru Crosstrek models are a prime example of this new trend. Automotive News reports a growing trend toward car ownership due to COVID as the world feels the impact on personal mobility. People ages 24 to 39 lead the push and this is the demographic who is buying many of the record numbers of Crosstrek models in November.
It's not new for Subaru, it just means more buyers of the 2021 Subaru Forester, Outback, and Crosstrek buyers are using their vehicle as a means of escape and fun in a new COVID world.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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