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Is the 2023 Subaru BRZ the best two-wheel-drive sports car? Sales of the BRZ surged in May as buyers were ready to hit the curves. Where does the BRZ sit in Subaru of America's (SOA) all-wheel-drive lineup? The redesigned 2023 Subaru BRZ is not in last place in SOA's lineup, and the sport coupe now has the most significant percentage increase of any Subaru model.
The 2023 BRZ sports coupe is not at the bottom of SOA's lineup, with 638 sales in May but up 217.4 percent for the month. BRZ had 201 sales in May 2022. The rear-drive BRZ is up 44.9 percent in the first five months of 2023.
Why should customers look at the Subaru BRZ?
The BRZ sales jumped with summer coming. The rear-drive BRZ is designed for dry roads with sharp curves. That's where it thrives. The BRZ is still among the best sports car values in America.
Subaru BRZ serves an essential purpose for SOA.
Subaru has always used the rear-drive BRZ coupe to get new buyers in the door who would not come into a Subaru dealer. Think of the sports car like a loss leader. Subaru brings new buyers through the door who are drawn in by its sporty looks and driver-connected driving dynamics.
These consumers are looking for something other than an all-wheel-drive crossover. After they check the showroom, they will learn about the benefits of the Crosstrek subcompact SUV, Outback midsize SUV, and Forester compact SUV models.
The BRZ is a tool to get new people into their showrooms, who usually wouldn't darken the doors, and it's working. The BRZ will be someone's second car and won't be used as a daily driver year-round in most cases.
What is the price of the 2023 BRZ?
You don't have to spend $50,000 or $60,000 to get a great sports car. The 2023 Subaru BRZ comes in two trim levels with two transmission options. The BRZ Premium with a 6-speed manual gearbox has a starting price of $29,615. BRZ Premium with an automatic transmission starts at $33,115. The Limited (6-speed manual) has a starting MSRP of $32,115. The Limited with an automatic transmission starts at $33,255.
What is the BRZ fuel mileage?
The 2023 Subaru BRZ with the 2.4-liter naturally-aspirated Boxer engine gets an EPA-estimated 20/27 city/highway mpg and 22 combined mpg with a 6-speed manual gearbox. The BRZ with a CVT automatic transmission gets 21/30 city/highway mpg and 25 combined mpg.
The BRZ is now the Camden, N.J. automaker's model with the most significant percentage of sales increase last month. The BRZ hits the sweet spot. It's affordable, fuel-efficient, and fun to drive.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA
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