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The One Subaru Hot Hatch That’s Selling Under MSRP

Why is the 2024 Subaru Impreza the best pick for compact car shoppers this winter? An updated study from Consumer Reports says the Impreza is the only model they recommend selling under MSRP. There are other reasons why it's the best compact hatch.
2024 Subaru Impreza RS

If you are shopping for a good, safe, reliable car that's the most affordable, check out the remodeled Subaru Impreza and what's happening this winter. I cover the most reliable and affordable models consistently, and here is an updated list from Consumer Reports (by subscription). See why the 2024 Subaru Impreza is now the best pick for compact car shoppers.

CR analyzes data each month to identify the best car deals. They often find that car buyers pay a $1,000 or more premium to the manufacturer's suggested retail price of even the least expensive models.

2024 Subaru Impreza front view

Here are CR's best models ranked based on transaction price—not MSRP—starting with the cheapest model. They must meet "stringent standards" for road-test performance, owner satisfaction, reliability, and safety to be recommended by CR. 

Special Note: 

This month, the featured models from Hyundai, Kia, Mazda, Nissan, and Toyota are selling for more than their sticker prices. But, the 2024 Subaru Impreza hatch is the only recommended model on the list selling for under sticker price. Keep reading to see why it's the best choice this winter. 

2024 Subaru Impreza with a customer and his dog

  1. Kia Forte -$21,317
  2. Nissan Sentra - $22,390
  3. Toyota Corolla - $22,632
  4. Hyundai Venue - $22,904
  5. Toyota Corolla Hybrid - $23,929
  6. Hyundai Elantra - $24,060
  7. Nissan Kicks - $24,073
  8. Toyota Corolla Hatchback - $24,193
  9. Subaru Impreza - $24,991
  10. Mazda 3 - $25,015

What does CR say about the 2024 Subaru Impreza?

2024 Subaru Impreza Sport

  • Average transaction price: $24,991
  • Average spent UNDER the MSRP: -$4
  • MSRP: $24,995

What is the sticker price of the 2024 Impreza?

The 2024 Subaru Impreza Base hatchback starts at $24,085, the Sport hatch starts at $26,085, and the all-new RS hatch with the 2.5-liter Boxer engine starts at $28,975. Pricing includes destination and delivery fees ($1,090).

Why should you consider the Impreza, and what sets the new Impreza hatch apart from the other nine models listed above besides price?

2024 Subaru Impreza driving in the city

The completely remodeled 2024 Impreza offers exceptional value. The Impreza comes standard with the Subaru's Symmetrical all-wheel-drive system, which means it's all-weather capable, and you won't get stuck in the snow, mud, dirt, or sand. 

The Impreza gets the highest safety score from the Insurance Institute for Highway Safety (IIHS). All 2024 Impreza trims come standard with Subaru's EyeSight driver assist safety technology and will keep you safer than other small cars in the event of a crash.

What is the 2024 Impreza fuel mileage?

The Impreza is fuel-efficient. The EPA says the fuel mileage rating for the 2024 Impreza RS with the new 2.5-liter engine is 26/33 city/highway mpg and 29 combined mpg. The 2024 Impreza with the 2.0-liter engine's EPA-estimated fuel economy is 27/34 city/highway mpg and 30 combined mpg.

Which Impreza trim is the best pick?

Check out my 2024 Impreza Sport Vs. 2024 Impreza RS report here. 

MY TAKE

The best thing Subaru did was to drop the sedan body style. The Impreza hatchback offers utility and versatility for active lifestyles. The Impreza comes standard with Subaru's Symmetrical all-wheel-drive system, giving it a significant advantage over the other compact cars on the list in the snow this winter. 

The 2024 Subaru Impreza hatch is not the least expensive new compact car you can buy, but it has the best value and is the only recommended model on the list selling under MSRP this winter. 

Check out my story here that explains what is happening with Subaru's inventory in February and why it may be the best time to buy a new Subaru model.

Thanks for reading, everyone. I hope you enjoyed the Subaru Impreza story. See you tomorrow for my latest Subaru Report.

For additional articles related to new Subaru models, here are a few of my top stories you may enjoy. 

My Must-Read Top Picks

Watch 2024 Subaru Impreza | Talking Cars with Consumer Reports

I am Denis Flierl, a 12-year Torque News senior writer with 20+ years of Subaru and automotive journalism experience. I enjoy bringing you, the Subaru fans and customers, the most up-to-date Subaru news, reviews, and new model information. You'll find the latest Subaru stories on the Subaru page. Follow me on my The Dirty Subaru website, Dirty Subaru blog, SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

I’ve got you covered! - I cover all Subaru all the time - It’s called the “Subaru Report.” Check back daily for my expert Subaru analysis!

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photo credit: Subaru USA

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Comments

NMK (not verified)    February 18, 2024 - 5:35PM

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I like my 24 Impreza RS, but the fuel economy kinds sucks for the relatively low power level. Its the first car I have owned in over 20 years that doesnt even come close to meeting the EPA rated milage. Usually I exceed the mpg numbers in all other vehicles. So the excuse that they use the cvt for fuel economy is lost on me.

Mircea (not verified)    February 19, 2024 - 5:52PM

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It will take a while, but after the engine break in, fuel economy should improve, it was like that first couple of months on 2017 Impreza 2.0L same engine as the current one, but narrower pulley CVT ratios. Impreza sport-tech 2.5L here in Canada is on my short list. It best AWD of any small cars, but roomy interior. Currently at 60.000 miles on my Impreza