The Outback Was Subaru’s 2nd Best Seller in July, But 1st Place Is The Shocker

The 2023 Subaru Forester surprised everyone in July. The Forester compact SUV has been trailing in sales behind the newly-refreshed Subaru Outback midsize SUV and the hot Crosstrek subcompact SUV until July. 

What happened to the 2023 Subaru Forester? For one thing, Subaru Corporation ramped up Forester production and has more Forester all-wheel-drive models to ship to its U.S. customers. The Forester has been in high demand, and customers can finally take delivery.

In June, the 2023 Subaru Forester compact SUV was third in SOA's lineup. In July, the Forester became the number-one selling all-wheel-drive model for Subaru of America. The Forester was up an impressive 87.5 percent, the most significant percentage of increase of any model. 

Related Story: Subaru Is Now At An Impressive 12 Months Strong And What It Means For Customers

SOA delivered 14,504 models to U.S. customers compared with 7,737 in July 2022. Forester is now up 29.2 percent in the first seven months of 2023. Even with an impressive July performance, Forester has 75,814 models sold in 2023 and remains in third place. If Forester's pace continues, it will be an exciting finish in 2023.

The Outback midsize SUV stays number one with 93,833 models delivered to Subaru of America's customers, and the Crosstrek subcompact SUV is number two in the all-wheel-drive lineup with 87,371 sales in the first seven months of 2023.

"We're closing July with another month of consecutive sales growth and poised to continue the momentum as we head into late summer," said Troy Poston, Senior Vice President of Sales. "July also marked the return of Forester to the top of the sales list among our strong collection of adventure-ready vehicles. Enthusiasm for our Wilderness models, available in Outback, Forester, and, coming soon, Crosstrek, remains exceptionally high as car buyers plan their next adventure.”

Check Out This Related Story: Subaru Forester Could Be Scary Good With 2 New Upgrades

What's next for the hot Forester?

Subaru of America has not announced the 2024 Subaru Forester, but a recent report says no changes will be made to the 2024 model year Forester. If the information is accurate, Subaru Corporation has decided to stand pat with the current-generation Forester for one more year before it gets a complete remodel.

Related Story: The All-New 2024 Subaru Forester Is Next New Launch And What’s Coming

Stay tuned to Subaru Report via Torque News, and we will bring more next-generation and 2024 Subaru Forester information soon. 

You Might Also Like: Is This Subaru Forester For Real? We Wish, Thanks to AI 

Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram. 

Subaru Report - We’ve got you covered! Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust.

Please leave your comments below, share the article with friends, and tweet it to your followers!

Photo credit: Subaru