Subaru Crosstrek Is Too Hot To Touch In Two Countries Now

Crosstrek is too hot to touch. 

The all-new 2024 Subaru Crosstrek is not just hot; it's on fire. With record numbers of U.S. customers and a top spot in Canada, the Crosstrek is a model that's capturing the hearts of many. 

Sales heat up in June.

The newly remodeled 2024 Crosstrek subcompact SUV is not just a pretty face. With a June sales performance record, it's clear that the Crosstrek is a powerhouse, even as Subaru of America's second best seller. 

Canadians say Crosstrek is impressive, eh?

Up north, Subaru Canada reports that the new 2024 Crosstrek had its best June ever, with 2,936 units sold, and has continued to log yet another successive record month since September 2023. This is a significant achievement, considering the competitive nature of the automotive market. How about that, eh?

"Canadians continue to resonate with our updated (Crosstrek) lineup," said SCI Chairman, President, and CEO Tomohiro Kubota. "Boasting safety, reliability, capability, updated technology, and improved styling, there is a Subaru product for everyone."

More Crosstrek accolades.

The Crosstrek is an award-winning model. In the J.D. Power 2024 Canada ALG Residual Value Awards, it was ranked Best for Residual Value in the Small SUV segment, marking its eighth win in nine years. Read my report here for more information.

For the third year, Crosstrek also received the Canadian Black Book Best Retained Value in the Main Sub-Compact SUV category. 

Earlier this year, AutoTrader crowned the Subaru Crosstrek back-to-back Best Subcompact SUV for the 2024 AutoTrader awards. Check out my report here. 

Smart move, Subaru.

The Crosstrek is now built in America for Americans. Subaru Corporation made a smart move by sending the Crosstrek Sport, Limited, and Wilderness production to its U.S. factory in Lafayette, Indiana. This strategic decision not only supports the local economy but also reduces delivery times for customers in North America. It's paying off now with record sales in North America. 

Now, customers in the U.S. and Canada don't have to wait for the new redesigned Crosstrek to arrive from Japan. Deliveries of the subcompact SUV to retailers have been shortened by weeks. 

The plan worked. 

Subaru of Indiana Automotive now builds the Crosstrek Sport, Limited, and Wilderness trims with the 2.5-liter Boxer engine. Base and Premium trims are still manufactured in Japan. Customers are getting the three trims sooner, precisely what Subaru of America had planned.

And the new Wilderness happened.

Unsurprisingly, Crosstrek sales are up because the new rugged Crosstrek Wilderness trim level is sought after. Customers most often take Crosstrek off-road, and now outdoor enthusiasts in the U.S. and Canada have the Wilderness trim level that's already set up to get further off the trail. 

The rugged Wilderness trim level, with its 9.3 inches of ground clearance and numerous off-road upgrades, is a thrilling option for outdoor enthusiasts. It offers more possibilities and ignites your spirit of adventure. Read my Crosstrek Wilderness model guide here.

There's more to like. 

The Crosstrek is designed to get you out of the city and further away from civilization. 

• All Crosstrek trims have Subaru's excellent Symmetrical all-wheel-drive system for all-weather performance.
• Crosstrek has 8.7 inches of ground clearance, more than all other compact SUVs. 
• Crosstrek has an X-Mode for severe weather and a dual-function X-Mode on Sport, Limited, and Wilderness trims for all-terrain capability. 

Why Crosstrek? 

I recommend the Crosstrek if you have an active lifestyle. If you regularly go camping, mountain biking, hiking, trail running, mountain climbing, kayaking, or surfing, It is the best small SUV for you. 

How about you?

Will you have the Crosstrek on your list, and which trim? Are you more interested in the rugged Wilderness trim or the versatile Sport and Limited trims? We value your opinion, so click the red Add New Comment link below and let us know.

I am Denis Flierl, a top Torque News reporter since 2012. I’ve invested over 13 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

Photo credit: Tucson Subaru