Subaru Is Now At An Impressive 12 Months Strong And What It Means For Customers

There is good news for customers if you are shopping for a new 2024 Subaru Crosstrek, Outback, Forester, Impreza, or another new all-wheel-drive model. Subaru of America announced another sales increase in July, making twelve consecutive months of sales increases. 

It's good news because it means Subaru Corporation and Subaru of America (SOA) are financially healthy. Subaru's current models, like the 2024 Crosstrek, 2024 Outback, 2023 Forester, 2024 Impreza, and other new models, are arriving on time, and the Japanese automaker will have the resources to build new electric vehicles. 

photo credit: Colonial Subaru of Danbury

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Here is what happened in the last twelve months and the first seven months of 2023. Subaru of America reported 12 consecutive months of increased sales, with 50,389 vehicles delivered to customers in July 2023, a 21 percent increase compared with July 2022 (41,536). SOA also reported year-to-date sales of 354,481, a 16.1 percent increase compared to 2022.

"July was another strong month, with a double-digit sales increase compared to July 2022," said Jeff Walters, newly appointed President and Chief Operating Officer Subaru of America. "The credit goes to our dedicated network of retailers, employees, and distributor partners whose efforts have led us to achieve our 12th consecutive month of sales growth, an exciting milestone for all of us at Subaru."

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Subaru Forester is the surprise top model in sales.

photo credit: Long Subaru

In June, the 2023 Subaru Forester compact SUV was third in SOA's lineup. In July, the Forester became the number-one selling all-wheel-drive model for Subaru of America. The Forester was up an impressive 87.5 percent, the most significant percentage of increase of any model.  

SOA delivered 14,504 models to customers compared with 7,737 in July 2022. Forester is now up 29.2 percent in the first seven months of 2023. Forester has 75,814 models sold in 2023 and remains in third place overall.

Outback drops to second place in July but still leads for the year.

The 2023 Subaru Outback midsize SUV is the second-place performer in the lineup, increasing 43.9 percent in July, with 12,430 models sold compared with 8,638 in July 2022. Outback is now up 9.1 percent in the first seven months of 2023. Outback still leads all other models this year, with 93,833 midsize SUVs delivered to customers in 2023.

Subaru Crosstrek drops before the next-generation models arrive.

As Subaru makes the model change to the all-new 2024 Crosstrek, sales of the subcompact SUV dropped 20.1 percent in July. Subaru delivered 11,241 Crosstrek subcompact SUVs to customers in July compared with 14,076 in July 2022. 

The Crosstrek is up 3.9 percent for the year's first seven months. Crosstrek is still second in the lineup behind Outback year to date, with 87,371 models sold in 2023. Look for the Crosstrek to rebound as the next-generation models arrive now. 

The Ascent drops in sales.

The 2023 Subaru Ascent is the fourth best-selling SUV in the lineup, with 4,281 3-Row SUVs delivered to customers in July. The Ascent sales dropped 4.6 percent compared with the 4,489 models sold in June 2022. The Ascent is up 5.6 percent in the first seven months, with 37,422 models sold in 2023.

The new Impreza is a hit with compact hatch shoppers.

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The Subaru Impreza compact hatchback had another increase in July, up 25.7 percent, as the next-generation hatchback arrived last month. SOA delivered 2,800 compact models to customers in July compared with 2,228 sales in July 2022. Impreza is now up 33.5 percent in the first seven months of 2023, with 22,091 models sold in 2023.

The Legacy sedan comes back to life.

The 2023 Subaru Legacy midsize sedan has been down all year. But the Legacy jumps again, with an impressive 34.8 percent increase in sales, with 2,170 models delivered to customers in July compared with 1,610 sales in July 2022. The Legacy sedan is up 1.3 percent in the first seven months, with 14,130 models sold in 2023. 

WRX takes a significant drop

The 2023 Subaru WRX sales dropped 25.1 percent in July, with 1,894 performance models delivered to customers compared with 2,530 sales in July 2022. The WRX is up 97.5 percent in the first seven months, with 17,267 models sold this year.

Solterra EV just had its best month

The all-new 2023 Subaru Solterra EV, in its eighth full month of sales, had 758 compact electric SUV sales in July. In July, Solterra had its best sales month so far. SOA has delivered 3,730 Solterra all-electric models to customers in the first six months of 2023.

BRZ takes up the last sales spot in the lineup.

The 2023 BRZ sports coupe is still the bottom dweller in SOA's lineup, with 311 sales in July, but still up 36.4 percent for the month. BRZ had 228 sales in July 2022. BRZ is up 49.3 percent in the first seven months of 2023, with 2,823 sport coupes delivered to customers. New upgrades are coming to 2024 BRZ models. 

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The Forester is now the surprise model leading all Subaru sales in July and helps Subaru of America hit twelve months of increased sales. It's good news for customers as new models arrive on time and the Japanese automaker is financially healthy.

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Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram. 

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Photo credit: Subaru