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Subaru of America (SOA) is reporting sales are up again and the momentum keeps going. It's the third time this year that sales are up, and three models keep the good times rolling. The Camden, N.J. automaker reports 45,658 vehicle sales, an 8.6 percent increase in September, compared with September 2021 (42,054).
The uptick in sales is now the second month in a row with positive sales for SOA. Sales of the 2022 Subaru Crosstrek, Outback, and Ascent helped the automaker keep the trend going.
photo credit: Competition Subaru
Even with the increase in September sales, Subaru of America reported sales are still down for the year. Through the first nine months, sales have decreased 13.3 percent compared with the same period in 2021. Subaru says they still face ongoing supply chain issues and microchip shortages but seem to be making some progress.
Jeff Walters, Senior Vice President of Sales, said, "As supply chain challenges continue to affect the automotive industry, we are focused on meeting the high demand for Subaru vehicles and delivering a great experience to our customers."
Subaru Crosstrek has its best September ever
The 2022 Subaru Crosstrek stays smokin' hot, with 16,092 subcompact SUVs delivered to customers in September. That's a 35.6 percent increase over September 2021 sales (11,864). Crosstrek remains the best-selling all-wheel-drive model for SOA, with 115,344 models delivered to customers through the first nine months. Crosstrek is one of two Subaru SUVs with a sales increase in 2022, up 14.1 percent.
"The Subaru Crosstrek had its best-ever month, pointing to car buyer preference for vehicles that are as safe as they are fun to drive," said Jeff Walters, Senior Vice President of Sales.
Our Take
The Crosstrek has another best-ever month because it offers value for small SUV shoppers because of price and fuel efficiency. The Crosstrek now offers two engine options, and customers can get further off the grid with the Crosstrek Sport and Limited trims with dual-function X-Mode.
Subaru Outback stays second place in the lineup
The 2022 Subaru Outback stays second in the lineup in sales through the first nine months of 2022 and increased 20.0 percent in September. SOA delivered 8,497 Outback models to customers in September, compared with September 2021 (7,087). Outback has 105,404 models sold to customers in 2022, a decrease of 14.3 percent compared with 2021.
The 2022 Outback model sales are down because the remodeled 2023 Outback trims have just begun rolling off the assembly lines in Lafayette, Indiana. New models are expected to arrive early this fall.
Forester falls further behind
The refreshed 2022 Subaru Forester stays third in SOA's lineup and continues to fall behind. The Forester dropped 9.8 percent, with 10,254 compact SUVs delivered to customers in September compared with 11,366 models sold in September 2021. 79,405 Forester SUVs have been sold through the first nine months of 2022, a drop of 40.0 percent compared with 2021.
Ascent is up again
The 2022 Subaru Ascent sales are up again in September, increasing by 18.0 percent, with 4,964 3-Row SUVs delivered to customers compared with 4,208 in September 2021. The Ascent is up 6.9 percent year to date, with 46,022 3-Row SUVs sold to families in the first nine months of 2022.
The 2022 Subaru Impreza compact sedan and hatchback sales ($2,626) were down 28.4 percent compared to September 2021 (3,665). The 2022 Legacy sedan had 1,318 sales and dropped 7.1 percent compared with 1,419 sales in September 2021.
Subaru's performance lineup of the 2022 WRX and 2022 BRZ are up and down in September. The next-generation WRX was down 31.6 percent, with 1,676 performance sedans delivered to customers compared with 2,449 sedans sold in September 2021. Due to the model change, the all-new 2022 BRZ was up with 231 sport coupes sold compared to one model in September 2021.
Subaru of America reports sales are up for the third time this year and the momentum keeps going. The hot Crosstrek, Outback, and Ascent keep the good times rolling.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru
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