Skip to main content

Subaru Stays Hot With One Sizzling SUV

How hot is the Subaru brand? Subaru now has 21 straight months of yearly month-over-month growth. See where the brand is heading and which sizzling hot model leads the way.
2024 Subaru Forester

Subaru of America (SOA) is not slowing down. SOA now has 21 straight months of yearly month-over-month growth, and there's more than that to be excited about. New models are coming this spring. Before I cover what's next for SOA, let's look at what happened in April.

It's All Rainbows And Lollipops

Subaru of America reported 55,863 vehicle sales for April 2024, a 9.5 percent increase compared with April 2023 (51,014). SOA also reported year-to-date sales of 208,859, a 7.4 percent increase compared with the same period in 2023.

Jeff Walters, President, and Chief Operating Officer, Subaru of America, Inc.: "April marked another consecutive month of strong sales bolstered by the efforts of our retailers. It was also a notable month when we were again recognized on the Forbes list of Best Brands for Social Impact, retaining our position as number two overall among over 3,000 rated brands and the top automotive brand." Check out my report here.

There's Two Main Highlights For April

The hot Subaru Forester compact SUV remains the top nameplate in SOA's all-wheel-drive lineup. The Forester is the hottest Subaru model, and it's not slowing down ahead of the next-gen 2025 models. 

In April, the Forester remained the top seller, with 17,850 vehicles sold, an 85 percent increase compared to 9,651 models delivered in April 2023. Forester has 66,396 models sold in the first four months compared with 40,059 in 2023 and is up 65.8 percent for the year. 

It's The Best-Ever Month For The Solterra EV

I've been saying how slow the Solterra sales have been, but the all-electric SUV jumped in April. 1,456 Solterra EVs were sold to customers in April, the best month ever, compared with 603 delivered in April 2023—a whopping 141.5% increase.  

Subaru of America sold 2,603 Solterra EVs in the first four months of 2024, compared with 1,962 in 2023. The Solterra is up 32.7 percent through the first third of the year, likely due to Subaru offering special financing. Check out my report here.

Subaru's Two Other Top-Sellers

Subaru reports the Outback midsize SUV continued to have a strong showing, with 13,131 vehicle sales. Crosstrek sales followed closely, with 12,127 vehicles sold, a 17.6 percent increase over April 2023.

My takeaway from Subaru sales in April is that, from what I see, the big three—Forester, Crosstrek, and Outback—have been keeping SOA on an upward trend for 21 straight months. 

For months, I've observed that the hot Forester is the most impressive model in the all-wheel-drive lineup. The 85% increase in April and the 65.8% increase for the year is by far the best performance of any SOA nameplate. 

What's Next For Subaru?

And the Forester compact SUV could get even hotter. The all-new, remodeled next-generation Forester arrives this spring with considerable upgrades over the 2024 model. Check what's coming here. 

More Subaru Forester News

The Forester's new IIHS rating is the best in the latest updated front crash prevention test. It is the only small SUV with the highest "Good" score. Read my report here. 

WAIT, IT'S YOUR TURN NOW

Do you own a Subaru Forester? If so, what do you like most about the compact SUV? Click the red Add New Comment link below and let us know.

Thanks for reading, everyone. I hope you enjoyed this Subaru sales performance story. See you tomorrow for my latest Subaru Report.

Watch 2024 Subaru Forester / Buy Now or Wait for 2025?

I am Denis Flierl, a top Torque News and Subaru reporter since 2012. I’ve invested over 30 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my The Dirty Subaru website, Dirty Subaru blog, X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

I’ve got you covered! - I cover all Subaru all the time. 

Please share the article with friends, and post X to your followers! 

Photo credit: Subaru

Automotive News
Subaru
Subaru Crosstrek News
Subaru Forester News
Subaru Outback News and Reviews

Comments

Christianna (not verified)    May 6, 2024 - 9:08PM

Permalink

Among the best things about the Forester beyond its reliability, is the fact that it can fit anywhere, and go anywhere. It’s a safe car that gives you peace of mind. If you have to think too hard about your car, it’s the wrong one…

DH (not verified)    May 7, 2024 - 8:57AM

Permalink

What I love about my Forester, 360 viewing, large windows, turning radius, heated seats. What I don't like...if you change tires, you need to change all 4 at the same time, breaks..work is always being done on breaks and bairings

George Fey (not verified)    May 7, 2024 - 9:56AM

Permalink

You talk about stuff coming in the spring??
It is SPRING?
We have been waiting for the 2025 Ascent and hear NOTHING.
I am going out to purchase something else!

Buggy Rat (not verified)    May 8, 2024 - 9:00PM

Permalink

At 6’5”, the Forester is the only car that I’ve ever owned where I actually fit!
I don’t have to duck to see out the windscreen, I don’t have to move my knees to indicate, and people sitting behind me don’t have to work at Cirque du Soleil to contort themselves into the back seat!
It’s a great car, somewhat underpowered but not massively so. I’m well past my dragging off at the lights days anyway!
It just works for me.