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Subaru’s Surprise Winner And Its 6 Losers To Start The New Year

When Subaru announced the January sales results, there were a few surprises. Check out the three sales performance winners and the six losers at the beginning of the new year.
2024 Subaru Forester, Outback, Legacy side by side

Which Subaru models are the sales performance leaders? Subaru of America announced January sales, and only three models outperformed to start the new year. And one of them is a surprise. 

Only three Subaru models were in positive figures to start the year.

The Forester, Outback, and Legacy were the only three models that were up in sales volume compared with January 2023. All other models dropped in January.

2024 Subaru Forester in the snow

The Forester had the highest percentage of increase by far of any of Subaru of America's all-wheel-drive nameplates in January. 

As I cover the Subaru models monthly, it's unsurprising that Forester and Outback are top performers, but one model is. The Subaru Legacy was the biggest surprise.

  • Subaru Forester - 12,619 (+24.8%)
  • Subaru Outback - 11,300 (+8.5%)
  • Subaru Legacy -1,492 (+17.5)

2024 Subaru Legacy in the snow

The new 2024 Subaru Legacy is up and down, and it's Subaru's most challenging model to figure out.

Troy Poston, Senior Vice President of Sales, says, "Car buyers have increasingly more and more reasons to choose Subaru as we meet their needs with a line of vehicles that match their lifestyles." 

2024 Subaru Outback driving in deep snow

Forester and Outback are top picks.

It's not a surprise that Forester and Outback are hot models in the new year. The Forester is the hottest model and is now the top seller. The Outback remains a top pick even though it's due for a remodel.

Last month, according to Edmunds's research, the Outback was one of the ten most popular models for new car shoppers. Check out my report here. 

New generation models are coming.

The six-generation 2025 Forester will make its dealer launch this spring and is poised to be an even stronger presence in the lineup. And Forester gets a hybrid trim level next year. New 2025 Subaru Forester Hybrid details were leaked from dealer meetings. You can read my report here.

The next-generation 2025 Outback has yet to be announced, but it will also get a complete redesign and will be a top pick for U.S. customers. Should you buy the 2024 Outback now or wait for the remodeled 2025 Outback? There are advantages to both. 

The 2025 Outback will come with many new upgrades, and it will also get a significant price increase and will be available early next year. The 2024 Outback was picked as one of the best SUVs for the money you can buy now. Check out the report here.

Thanks for reading, everyone. I hope you enjoyed Subaru’s start to the new year story. See you tomorrow for my latest Subaru Report.

For additional articles related to new Subaru models, here are a few of my top stories you may enjoy. 

My Must-Read Top Picks

Watch the Subaru Forester Review | No-Nonsense Traditional

I am Denis Flierl, a 12-year Torque News senior writer with 20+ years of Subaru and automotive journalism experience. I enjoy bringing you, the Subaru fans and customers, the most up-to-date Subaru news, reviews, and new model information. You'll find the latest Subaru stories on the Subaru page. Follow me on my The Dirty Subaru website, Dirty Subaru blog, SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.

I’ve got you covered! - I cover all Subaru all the time - It’s called the “Subaru Report.” Check back daily for my expert Subaru analysis!

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photo credit: Subaru USA

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