Unique Outback breaks ground on new Subaru headquarters

Subaru of America announced they are ready to begin construction on their future home in Camden, NJ. and used a unique 2016 Outback. The Japanese automaker used a specially-produced 2016 Subaru Outback with an attached plow to break ground. The Outback is known for its “go-anywhere” attitude.

The ground-breaking ceremony also featured a display of historic Subaru vehicles from the company’s 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a new Sunrise Yellow Outback with black trim on the car and plow. The Subaru wagon was likely built for ceremonial purposes and won’t be doing any digging.

The 2016 Plow-equipped Outback was there for the photo op for the beginning of the development of Subaru’s all-new $118 million corporate headquarters in the city of N.J. The new facility will be more than double the size of its current headquarters building and will consolidate four sites onto one main campus.

The new Subaru headquarters will have 250,000 square feet, plus an additional building with 83,000 square feet for their employees. Subaru of America says they plan to complete their new headquarters by the end of 2017. The Sunrise Yellow 2016 Subaru Outback with black trim was the ceremonial workhorse to begin the new project.

Media source: Subaru of America