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Ford's Quick Lane retains title to fastest-growing automotive service brand

Ford Motor Company’s Quick Lane® vehicle maintenance business has been rated the fastest-growing service brand in the industry. Having sold a record 1 million tires in 2010, the company is on track to post record sales of more than $550 million for the year.

According to the media.ford.com, Quick Lane operators around the country are reported to experience an increase in routine maintenance services from vehicles other than Ford, Lincoln or Mercury products.

Sales to competitive-make vehicles, for example, are up 25 percent nationally year-over-year as consumers continue to migrate to Quick Lane shops for fast and convenient services – all performed by factory-trained technicians.

One reason for the success with competitive brand vehicles may be its convenient, no-appointment service. Especially important during the winter driving season, Ford’s Quick Lane offers routine vehicle maintenance such as oil and filter changes, and light repair services such as tire replacements and brake repairs.

Tire sales, in particular, are up more than 37 percent year-over-year; and battery sales are up more than 16 percent versus a year ago .

Frederiek Toney, president of Ford’s Customer Service Division globally was quoted in the release as saying, “We are very pleased with the continued strong growth of Quick Lane, as more customers are keeping their vehicles even longer, vehicle maintenance becomes even more important.”

Ford wants to communicate convenience with confidence with this service. To deliver additional convenience, customers can visit www.quicklane.com to find a center that is closest to them, print savings coupons and review maintenance tips to keep their vehicle running at peak efficiency.

The site also includes information on how to spot tire wear, how to jump start a battery, and even the importance of replacing a faulty oxygen sensor that could improve gas mileage by as much as 40 percent.

With that kind of emphasis on the customer, it’s no wonder Ford’s Quick Lane business remains the fastest-growing service brand in the industry.

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