Three Ford Trucks Made Consumer Reports Worst Deals on New Cars Update

Unfortunately, many new vehicle models are going way over their MSRP. How much more? In some cases, as much as 16% above the MSRP! That’s the message in a recent Consumer Reports update to their worst new car deal category.

While the sticker shock is significant, it pays to bear in mind that according to CR analysts there are reasons beyond consumer control that accounts for this rise in new vehicle costs leaving many shoppers with little recourse: “…Inflation, parts shortages, and a UAW strike have thrown a wrench into the auto industry, putting a severe strain on the new-car market. So forget about saving money off the sticker price on many popular cars, SUVs, and trucks—and special-edition versions. Some are so hard to come by that consumers are paying well above the sticker price for them, as we are seeing with some sports cars (notably ones with a manual transmission) and certain pickup trucks.”

To help consumers on a budget streamline their new car or truck shopping, CR analysts have recently put together a list of 10 cars, SUVs, and trucks that today are selling well above their MSRP based on sticker price data from TrueCar for 2023 models. Readers will find that the biggest high rollers are the more-popular Toyota and Ford models.

That said, here is a summary of the list presented in ranked order from highest to lowest above MSRP. For a more detailed breakdown of the data, please visit the CR website. Note that while access to some information requires a CR membership, the potential savings make it negligible in comparison when looking for the latest information to aid your car buying research.

Worst Deals Right Now

1. Toyota 86 2023 (16% Over MSRP)

Price Range:  $28,400 - $35,860

CR MPG:  Overall 28 / City 21 / Hwy 36 mpg

#4 of 23 Sports cars 4/5-seat

Example model: 2023 Toyota GR86 10th Anniversary Special Edition
MSRP: $35,860
Average spent over MSRP: $5,868
Average transaction price: $41,728

Note: Most other GR86 versions are selling for 6 percent over MSRP.

2. Toyota Supra 2023 (15% Over MSRP)

Price Range:  $44,640 - $58,345

CR MPG:  Overall 27 / City 18 / Hwy 36 mpg

#3 of 10 Sports cars 2-seat

Example model: 2023 Toyota Supra A91-MT Edition Manual
MSRP: $58,345
Average spent over MSRP: $8,773
Average transaction price: $67,118

Note: Most other Supra versions are selling for 6 percent over MSRP.

3. Toyota Mirai 2023 (15% Over MSRP)

Price Range:  $49,500 - $66,000

Test drive data unavailable at this time

Example model: 2023 Toyota Mirai Limited
MSRP: $66,000
Average spent over MSRP: $9,762
Average transaction price: $75,762

4. Ford F-150 2023 (13% Over MSRP)

Price Range:  $34,585 - $84,910

CR MPG:  Overall 19 / City 13 / Hwy 26 mpg

#3 of 21 Full-sized pickup trucks

Example model: 2023 Ford F-150 XLT Reg Cab 6.5’ Box 2WD
MSRP: $40,760
Average spent over MSRP: $5,252
Average transaction price: $46,012

5. Ford Ranger 2023 (13% Over MSRP)

Price Range:  $27,400 - $40,945

CR MPG:  Overall 20 / City 14 / Hwy 27 mpg

#2 of 9 Midsized pickup trucks

Example model: 2023 Ford Ranger XLT SuperCab 6’ Box 2WD
MSRP: $31,460
Average spent over MSRP: $4,005
Average transaction price: $35,465

6. Nissan Z 2023 (12% Over MSRP)

Price Range:  $40,990 - $53,990

CR MPG:  Overall 24 / City 18 / Hwy 32 mpg

#6 of 10 Sports cars 2-seat

Example model: 2023 Nissan Z Sport automatic and manual
MSRP: $40,990
Average spent over MSRP: $4,978
Average transaction price: $45,968

7. Kia Stinger 2023 (11% Over MSRP)

Price Range:  $36,690 - $54,090

CR MPG:  Overall 23 / City 16 / Hwy 32 mpg

#8 of 14 Luxury compact cars

Example model: 2023 Kia Stinger GT-Line RWD
MSRP: $36,690
Average spent over MSRP: $4,036
Average transaction price: $40,726

8. Kia Sportage Hybrid 2023 (11% Over MSRP)

Price Range:  $27,490 - $43,190

CR MPG:  Overall 36 / City 31 / Hwy 39 mpg

#8 of 24 Compact SUVs

Example model: 2023 Kia Sportage Hybrid SX-Prestige AWD
MSRP: $36,390
Average spent over MSRP: $3,863
Average transaction price: $40,253

9. Ford Maverick Hybrid 2023 (11% Over MSRP)

Price Range:  $22,595 - $28,355

CR MPG:  Overall 37 / City 33 / Hwy 39 mpg

#1 of 3 Small pickup trucks

Example model: 2023 Ford Maverick Hybrid SuperCrew XL AWD
MSRP: $22,595
Average spent over MSRP: $2,394
Average transaction price: $24,989

10. Kia Rio 2023 (10% Over MSRP)

Price Range:  $16,750 - $17,690

CR MPG:  Overall 33 / City 22 / Hwy 48 mpg

#5 of 6 Subcompact cars

Example model: 2023 Kia Rio LX
MSRP: $16,750
Average spent over MSRP: $1,620
Average transaction price: $18,370

For additional CR-relates articles on buying a new vehicle, here are a few for your consideration:

• Best New Car Deals This Early Fall Listed by Consumer Reports
• Hybrids That Save the Most Money on Gas and Those That Don't Says Consumer Reports
• Consumer Reports Popular Compact Cars to Avoid and What to Buy Instead

Timothy Boyer is an automotive reporter based in Cincinnati. Experienced with early car restorations, he regularly restores older vehicles with engine modifications for improved performance. Follow Tim on  “Zen and the Art of DIY Car Repair” website, the Zen Mechanic blog and on Twitter at @TimBoyerWrites  and Facebook for daily news and topics related to new and used cars and trucks.

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