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Tesla To Offer 50% FSD Discount For Loyal Customers

Tesla is testing a new loyalty format in China that seeks to make current customers choose a Tesla again when it comes to changing cars. Something that - due to the constant after-sales problems - may become increasingly difficult, which has led Tesla to launch an offer that allows access to the "Full Autonomous Driving System" with a 50% discount.
Tesla Model 3, Courtesy of Tesla Inc.

Up until now, when a Tesla customer changed to a new model and wanted the FSD system, he/she had to pay for the full package again; something that, for instance, in Europe means a 7,500 euros (7,638 dollars) disbursement, and in China 9,300 euros (9,472 dollars) at the current exchange rate.

Tesla has now launched an offer by which anybody interested in changing his car to a new Tesla, and is currently an owner of a Model 3, Model Y, Model X or Model S, will be able to get a 50% discount on the FSD system; even if in its previous model it did not have the package system activated and only had the basic Autopilot pack.

Tesla Model S, courtesy of Tesla Inc.

This way, and thanks to this offer, interested customers will have an extra incentive in order to be able to access the complete autonomous driving pack for a much more reasonable price of 4,700 euros (4,786 dollars). In addition to this Tesla has also launched local incentive programs such as offering 10,000 miles of free charging at Superchargers, and also an aid of 1,000 dollars in exchange for the installation of a charger at home.

Tesla Model X, courtesy of Tesla Inc.

It is thought that the relatively low sales figures in China are not directly responsible for these measures, as according to the latest sales figures from last June the Tesla Model Y was the best-selling car in China - all technologies included - surpassing the Wuling HongGuang and Toyota Corolla (even though they clearly belong to a totally different category), while the Tesla Model 3 was placed in the eighth overall position during the month of June 2022.

It could be a foretaste of future actions that, in a local and specific way, will seek to encourage sales where necessary, following the needs and peculiarities of each market. All this to face an new era where competition is becoming increasingly tough for all EV brands, and not only for Western manufacturers like Tesla, Rivian, GM and Ford, but also for Chinese EV brands, that are greatly and quickly accelerating their investments in the electric car market in a very aggressive way.

All images courtesy of Tesla Inc.

Nico Caballero is the VP of Finance of Cogency Power, specializing in solar energy. He also holds a Diploma in Electric Cars from Delft University of Technology in the Netherlands, and enjoys doing research about Tesla and EV batteries. He can be reached at @NicoTorqueNews on Twitter. Nico covers Tesla and electric vehicle latest happenings at Torque News.

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