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Toyota is a perfect example of a company that doesn't put all its eggs in a single basket. What the Japanese carmaker does through its latest partnership with Revel, is to secure a solid future for sustainable mobility. We know that, like Porsche, Toyota plans to keep the internal combustion engine around for as long as possible.
We have already talked about Toyota's partnership with Exxon Mobil, which has had successful results in synthetic fuel development. Now, the Japanese automotive giant has partnered up with another big name – Revel – to ensure its BEV models remain a solid pick on the market.
What is Toyota and Revel's partnership about?
Toyota recently came to an agreement with Revel, which operates the largest network of fast charging stations in the New York area. The company's goal is to accelerate the adoption of EVs in cities, which perfectly aligns with Toyota's long-term goals that involve spending over $70 billion in electrification, by 2030.
The partnership ensures that all Toyota and Lexus BEV owners will be able to charge their vehicles free of charge for around three years, through 14 October 2027. Revel's DC charging stations operate 24/7 and offer, both, NACS and CCS plug types. Both types have their pros and cons, but Revel charging stations offer a level of flexibility regardless.
“Charging should be a seamless experience and is crucial for customer satisfaction. Working with Revel will help elevate the charging experience for our customers in the New York City area while underscoring Toyota’s commitment to supporting sustainable mobility solutions and enhancing the ownership experience.”, said Christopher Yang, group vice president of Toyota EV charging solutions.
Toyota's brilliant solution for sustainable mobility
Through the right partnerships, Toyota is ensuring an eco-friendly vehicle lineup without forgetting the enthusiasts and fans of the internal combustion engine. Toyota seems to be tackling the sustainability problem on three fronts simultaneously.
On one side, the company's developments in zero-emission fuels ensure the internal combustion engine as we know it, continues to serve. Toyota's efforts in hydrogen propulsion, which include hydrogen combustion engines and FCEVs, are another valid route that ensures ICE-powered and battery electric vehicles become more sustainable.
Toyota's partnership with Revel started back in 2019, with the joint goal of electrifying urban mobility through convenience. If you own a Toyota bZ4X or a Lexus RZ, you will be able to make great use of the complimentary DC charging. Why those two models in particular?
Toyota doesn't give a clear answer, but I suspect the reason is these two compact models are best suited for city driving. Toyota and Revel's joint project to promote electrification in big cities through convenience does not mean the end of internal combustion engines is near.
Toyota's new four-cylinder engines will replace most of the company's current powertrains while promising great fuel economy, sustainability, and in many applications, outstanding performance. Those engines will be available in, both, hybrid and non-hybrid forms.
And yes., one of those engines is the new turbo-four unit that will power the upcoming Toyota Celica GR Sport and the mid-engine Toyota GR MR-2, both of which are scheduled to arrive around 2026.
About the author
Dimitar Angelov's automotive interests made him an expert in a wide variety of vehicles. Japanese brands like Toyota are closest to his heart, although performance cars in general are his favorite segment, which is why he is constantly on the lookout for the best deals on the market. Dimitar Angelov's car passion and knack for the written word led him to complete a Master of Arts in Media and Communications, and classic car restoration. Dim is happy to get behind the wheel of any car and share his impressions. You can follow Dimitar on X, Linked-in, Instagram, and Facebook.
Image sources: Toyota bZ4X, Toyota-Revel partnership
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