Mercedes-AMG's Super Bowl Commercial Pays Tribute To Easy Rider

In this case, it would be Mercedes' commercial for the upcoming Super Bowl.

Mercedes-Benz called in the Coen Brothers and Peter Fonda to help out introducing the latest member of the AMG family, the GT C roadster. The commercial opens up in rough-and-tumble biker bar with stereotypical bikers - complete with beards and bandanas. The bar features a lot of memorabilia from the movie Easy Rider and Steppenwolf's Born to be Wild is playing on the jukebox. Everyone in the bar is doing their own thing when someone comes in and alerts them that someone has blocked in the bikes. The bikers stream out of the bar where a Mercedes-AMG GT C roadster is parked next to the bikes.

We're not going to spoil what happens next. You'll just need to watch the commercial below.

Pic Credit: Mercedes-AMG