Chevy Will Pay One Person $100,000 to Chase Their Dreams in a 2024 Chevy Trax

Chevrolet is launching its all-new 2024 Chevrolet Trax this spring. Starting now, it is holding a contest to find a “Lead Dream Chaser.” Chevy will pay the Dream Chaser $100,000 and let them use a 2024 Chevrolet Trax for three months to pursue their lifelong dream or passion project.

Kickstarter CEO to Help Find the 'Dream Chaser'

Chevy has teamed up with Everette Taylor, the CEO of Kickstarter, to identify the best person to serve as "Lead Dream Chaser". Everette is experienced in building and growing successful businesses and is passionate about helping others achieve their career goals.

“The past few years have caused many to consider turning their ideas and ambitions into reality, and I'm excited to help Chevy find a qualified person who will pursue their dream,” said Taylor.

How to Enter the ‘Dream Chaser’ Contest

To enter for a chance to become the "Lead Dream Chaser", you can visit ChevyDreamChaser.com to submit a short video about yourself, your dream and how you would use the all-new Trax and money to pursue your passion passion project or help your community. You will also need to share how you plan to document their story on social media along the way. Chevy will announce the finalists in March and the “Lead Dream Chaser” will be announced in April. Visit the website for additional rules and regulations.

“We look forward to reviewing the submissions and following along the journey of the Lead Dream Chaser,” said Steve Majoros, chief marketing officer, Chevrolet. “The all-new Chevy Trax has everything you need to pursue your passion in style, so we encourage every dreamer to check it out.”

The 2024 Chevrolet Trax

Chevrolet has reimagined the Trax compact SUV. Much like some of its foreign competitors who have focused on entry level buyers, Chevy is loading up the Trax with lots of technology. The 2024 Chevrolet Trax is larger than the current version, with more room for passengers and cargo. With a MSRP starting at $21,495, it is designed to win back some young buyers as well as others who might have had to turn to the used car market because new cars have gotten so incredibly expensive. The Trax is as practical as a compact car but it has all of the space and fun of an SUV. It should be perfect for a creative “Dream Chaser.”

Chevrolet Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.