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Dodge is taking its 2025 Charger Daytona EV on the road hoping to win over potential customers for the first electric muscle car. Dodge built its reputation on horsepower and took a huge risk shutting down production of its HEMI-powered Chargers and Challengers to create its first EV muscle car. This weekend Dodge returned to the SoCal Spring Fest to show off the powerful new EV and some possible ways to customize it.
“California has been among the top-selling states for Charger and is the largest EV market in the United States with more than 376,000 EV registrations last year alone – that’s three times the number of EV registrations than the next closest state, so there’s a huge opportunity to reach new customers and Charger fans alike,” said Matt McAlear, Dodge CEO. “Spring Fest is one of the many customer events that gives us a great opportunity to meet with our owners in this region in person, give them a chance to learn about our newest products, show potential new customization options and get their direct feedback.”
Possible EV Market Opportunity
California is one of the top-selling states for Charger sales in the United States and it is the largest EV market in the country. California has some of the strictest fuel mileage standards and sells three times the number of EVs as the next largest market. Up until recently, most of those EVs have been Teslas. During the current political climate, other automakers may be able to capitalize on demand for EVs that aren’t Teslas. Dodge is trying to present its new EV as a fresh opportunity to go green with a powerful, retro-looking EV.
2025 Dodge Charger EV with Custom Stripes
Dodge is showcasing dual stripes with red trim and tiny Fratzog symbols as a new way to customize the Charger Daytona EV. Dodge design teams were out in California to gauge customers’ reactions and get new ideas. Dodge is using the the Fratzog logoas the new symbol of Dodge’ next-generation vehicles. Fratzog refers to the chamber that Dodge is building into the EVs to make them sound more like muscle cars.
The stripes could be used on Charger Daytona muscle cars with both glass and steel roofs. The stripes are specially designed to allow people in the car to view the Fratzog pattern while looking through glass-roof equipped Chargers.
Dodge representatives were also asking for suggestions for future colors for the Dodge Charger Daytona EVs.
Dodge’s Huge EV Experiment
I have covered the evolution of the EV muscle car since Dodge first proposed it more than two years ago. The Dodge Charger Daytona Scat Pack with its 670 horsepower will have an astounding 627 lb.-ft. of torque. It will keep Dodge’s crown as the quickest muscle car available. The Scat Pack version reaches 0-60 mph in 3.3 seconds while running the quarter-mile in an estimated 11.5 seconds. The Dodge Charger Daytona R/T model will kick out 496 horsepower and 404 lb.-ft. of torque. The all-electric two-door Charger Daytona models are part of the Charger’s multi-energy lineup, which will include all-electric four-door Charger Daytona models as well as gas-powered Dodge Charger SIXPACK H.O. and Charger SIXPACK S.O. vehicles.
If you read any of the Dodge forums, many of the fans are urging Dodge to speed up the release of the gas-powered versions of the Charger Daytona. The ICE versions are due out later this year. The 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine is drawing great interest. Many drivers want to see Dodge bring back the HEMI V-8, although the H.O. inline-6 would get more horsepower and have better fuel mileage. I’m sure the Dodge designers heard plenty of feedback this weekend about the future gas-powered models as well as the EV.
The 2025 Dodge Charger Daytona EVs are already available and on many dealer lots. For more information, check out Dodge.com.
Dodge Photo
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.
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