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Ford is giving fans of their small pickup exactly what they asked for. Since it debuted in 2021, the Ford Maverick has surprised everyone with its surprisingly good sales. The hybrid version has been especially popular. New for 2025, the Ford phenom will have a new face, all-wheel-drive and good towing power on the hybrid. Ford is hoping to keep the 2025 Ford Maverick ahead of the pack. The 2025 Ford Maverick will get new interior technology and double the hybrid’s towing capacity.
2025 Ford Maverick Hybrid
Fans have said all along that the price was the big draw for the Maverick. Ford is promising that the 2025 Maverick will still have the lowest sticker price in the small truck segment. Ford says the 2025 Ford Maverick pickup’s current Manufacturer Suggested Retail Price is $26,295 plus destination charges.
The hybrid in 2025 will have an all-wheel drive hybrid model. It will be available on XL, XLT, and Lariat trims. A new towing option will be available that will allow the hybrid version to tow up to 4000 pounds. According to Ford the maximum payload will be 1,500 pounds. Plus, the Maverick’s clever FLEXBED design helps customers better organize their payload. Dividers in the walls of the truck bed allow drivers to create two-tier loading, great for bags of mulch on the bottom and landscape timbers on top. And the bed, coupled with the multi-position tailgate, is large enough to fit up to 18 full sheets of half inch 4-by-8-foot plywood.
The multi-position tailgate can also be positioned flat to haul long cargo such 2x4s or secured in the middle position to carry a mountain bike. A bed extender is available through Ford Accessories for greater cargo security.
The 2025 Ford Maverick by the Numbers
The 2025 Maverick will still be available with the two engine choices, the 2.5-Liter Hybrid and the 2.0-Liter EcoBoost. The hybrid without the extra towing package can tow 2,000 pounds. With the new towing package, the hybrid can tow as much as the Ecoboost at 4000 pounds.
The Hybrid will have 191-horsepower and 155-lb.ft. of torque. The EcoBoost will have 238-horsepower and 275-lb.ft. of torque. Ford says the Maverick Hybrid has a targeted EPA-estimated 42 miles per gallon in the city with the standard hybrid front-wheel drive model, and a targeted EPA-estimated 40 miles per gallon in the city with the hybrid all-wheel drive model.
New Technology on the 2025 Ford Maverick
The first thing you’ll notice is a new, larger 13.2-inch touchscreen. Plus, the 2025 Maverick will have wireless Apple CarPLay and Android Auto. Plugging in gear like air compressors and battery chargers for power tools will be easy with the 110V/400W outlet in the bed, plus, there’s another one in the cab. Ford is also adding a 360-Degree Camera in 2025. It provides a split-view display of what’s directly in front of or behind the vehicle, along with cross-traffic views.
Ford is also making more trailering technologies available for the first time on the pickup to make towing easier across the board. Ford is also adding standard Pre-Collision Assist with Automatic Emergency Braking, Lane-Keeping Aid, a Rear View Camera and Auto LED High-Beam Headlamps for 2025.
Ford Maverick is Ford’s Conquest Vehicle
Ford says that 60 percent of Maverick customers trade in vehicles from other brands. They aren’t just drawing truck owners from other automakers; Ford finds that customers are trading in small cars and small SUVs to make the jump to a truck.
As I mentioned earlier, starting MSRP for 2025 is $26,295, plus $1,595 for destination, for the standard hybrid front wheel drive model. The Maverick is available in four trim levels: XL, XLT, Lariat and the Tremor. The new Maverick and Maverick Hybrid are available to order starting Aug. 1, with deliveries expected to begin in late 2024.
Ford Photo
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.
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