Jay Leno and Dodge Direct Connections to Sell Premium Car Care Products

Jay Leno is one of the best-known car collectors in the world. The comedian and television host has his own show called Jay Leno’s Garage where he often shows off his extensive collection and interviews other car aficionados. This weekend he is attending the Woodward Dream Cruise, the largest one-day car show in the world. He used his visit to the Motor City to announce a new partnership with Dodge Direct Connection to sell car care products. He also picked up a rare “Last Call” 2023 Dodge Challenger.

Dodge Direct Connection/Jay Leno’s Garage Car Products

I have interviewed Jay Leno countless times at auto shows and other events over the years and he is a real stickler about his vehicles. In fact, he was burned earlier this year while working on one of his rare steam vehicles. Visitors to the Burbank Airport may have seen Leno driving around testing some of the vehicles that he keeps in a large hangar on the property.

Leno was part of the Las Vegas reveal of the 2023 “Last Call” Dodge Challenger SRT Demon 170 back in March and was surprised by Kuniskis and the Dodge team with the presentation of his own personal “Last Call” Challenger 170 during today’s announcement. The presentation represented the first customer delivery of the Challenger SRT 170, the fastest, quickest, most powerful factory muscle car in the world with 1,025-horsepower.

The new line of car care products will focus on detailing. There will be more than 20 premium car detailing and car wash supplies under the Direct Connection/Jay Leno’s Garage banner, including Direct Connection quick detailer, Direct Connection interior detailer and Direct Connection all-purpose cleaner. A Branded Direct Connection detailing bucket will be sold with starter kit of products.

“When it comes to really caring about and maintaining the most amazing vehicles in the world, there’s really no one better to team up with than Jay Leno,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Jay’s a member of the Brotherhood of Muscle, and we couldn’t be more excited to join together our Direct Connection brand with Jay Leno’s Garage in order to introduce a premium new line of co-branded car care products for enthusiasts.”

“When you think of legendary American automobiles, Dodge instantly comes to mind. And now, with a little help from Jay Leno's Garage car care, we're ensuring these beauties don't just run great, they look great too,” said Jay Leno. “You know, in my years around cars, it's all about authenticity and the passion behind it. Dodge's new Direct Connection website is a game-changer! For every Dodge owner out there, it's THE place to snag those OEM-certified parts and supplies to ramp up your ride with genuine performance upgrades. If you're looking to give your Dodge the royal treatment it deserves, look no further. And hey, while you're sprucing up the performance, don't forget to make it shine with a little help from Jay Leno's Garage car care!”

The Direct Connection detailing bucket starter kit, delivered in a 3.5-gallon Direct Connection bucket, will include:

• Direct Connection Quick Detailer
• Direct Connection Ceramic Wash Shampoo
• Direct Connection High Gloss Tire Shine
• Direct Connection All-purpose Cleaner
• Direct Connection Color-changing Wheel Cleaner
• Direct Connection Interior Detailer
• Direct Connection Chenille Wash Mitt (pack)
• Direct Connection Twist Weave Drying Towel (pack)
• Microfiber Dressing Applicator Pad

The new car care products will be offered exclusively at DCPerformance.com, the online headquarters of the Direct Connection brand. Pricing, ordering and product information for the full product line will be available in the fourth quarter of 2023 at DCPerformance.com. Sounds like the starter set will be the perfect holiday gift for the car lover in your life.

Jay Leno’s Garage already offers a full range of detailing products, meticulously formulated to clean, protect, and enhance every part of a vehicle. What sets Jay Leno’s Garage apart in the market is not just superior quality but authentic automotive heritage. Every product is a trusted choice of Jay Leno himself, used daily to maintain his world-renowned collection of vehicles. Direct Connection primarily sells high performance auto parts. Direct Connection is Dodge’s  source for high-performance parts and technical expertise straight from the factory. For more information, visit DCPerformance.com.

Dodge Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.