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With the increased demand for remote services, Ford has announced it’s expanding its Mobile Service program to include Escape SUVs, allowing customers at its smaller-volume dealers more convenient options for vehicle service.
Ford Wants To Add 1,000 Service Vehicles
Ford is targeting to have nearly 1,000 Escape SUVs to be used as Mobile Service vehicles by year’s end, giving smaller-volume dealers a more affordable way to deliver Mobile Service and larger dealers a way to supplement their existing fleets. The Escape also frees up service bays at dealerships and gives customers more convenient choices on how and where they want vehicle service.
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Customer use of Ford remote services has increased by 45 percent since Q4 of 2022.
“Adding the Escape to the mobile maintenance fleet now gives our smaller-volume dealers the ability to provide this convenient service to more customers,” said Todd Rabourn, North America Regional CX Director, Experience Implementation. “These Escape vehicles are hitting the road to provide everything from software updates to light repairs, plus offering the ability to accelerate how we resolve current recalls.”
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Participation Is Voluntary
Participation in Ford’s Mobile Service program is voluntary, and once enrolled, dealers can utilize a 22/23MY Escape they have in stock or order a unit. The exterior colors of Oxford White, Star White & Iconic Silver, and a specialized wrap will indicate that the vehicle is a Mobile Service unit. All vehicles in the program must have embedded Wi-Fi or have means for internet access.
Each Escape operating as a Mobile Service vehicle will be upfitted with a jumper cable charger, inverter and harness, and tools provided by the dealer.
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“We already have one mobile service van in operation, and it’s on the road constantly, doing light repairs and recall work,” said Carm Scarpace, dealer partner at Westfield Ford. “Adding an Escape to our fleet is helping us serve customers faster and more efficiently on their terms.”
Service Adds New Culture At Dealerships
Scarpace shared that providing mobile service has created a new culture in how the dealership approaches customer experience. Their Escape mobile service unit is helping resolve up to 10 customer recalls a day.
Participating Ford dealers offer complimentary remote service, including pickup and delivery and mobile service to customers.
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, “You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent many misspent hours hanging out at gas stations (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper "You Auto Know," an enterprise I handled faithfully for 32 years. Only a few people know that I also handled computer documentation for most of my earnings while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.
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