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Elevating its adventure game, Ford is introducing a new off-road package that brings increased capability and style with the new Bronco Sport Black Diamond Off-Road Package and is expanding Bronco Off-Roadeo access for customers that purchase a new 2023 Bronco Sport vehicle.
Bronco Sport Off-Road Capability Enhanced
“For adventurers who want to get more from their Bronco Sport, we’re enhancing the ownership experience by offering more trail capability with the new Black Diamond Off-Road Package, plus an included opportunity to learn what their SUV can do at Bronco Off-Roadeo,” said Mark Grueber, Enthusiast Vehicle Marketing Manager. “Today, nearly 90 percent of Bronco Sport customers that attend Off-Roadeo are likely to go off-roading again, and 97 percent of customers are more knowledgeable and confident doing so, furthering our goal of getting into the wild.”
The Black Diamond Off-Road Package – available on Big Bend and Outer Banks series – delivers even more off-road capability by adding four steel bash plates covering key 4x4 powertrain areas, including:
- front metal skid plate
- fuel tank protection
- the canister shield
Unique 17-inch Carbonized Gray low-gloss aluminum wheels feature 225/65R17 all-terrain tires for added grip. For bold style, the package adds a matte black hood graphic with a small Bronco horse logo, plus lower bodyside graphics with Bronco lettering on driver and front-passenger doors.
Bronco Sport Black Diamond Off-Road Package is now available for ordering at Ford dealers.]
Bronco Off-Roadeo included on all Bronco models
Starting with the 2023 model year, every Bronco Sport owner and order-holder now receives complimentary Bronco Off-Roadeo adventure access and trail guide instruction.
All four Bronco Off-Roadeo experiences put drivers to the test across miles of curated trails over a day while teaching them about the capabilities and performance of their Bronco two-, four-door, or Sport SUV model.
Each location is designed for all skill levels and offers unforgettable trail drives led by off-road experts, who will show attendees how to get the most out of their Bronco’s rugged capabilities. This included experience is the ultimate opportunity to build confidence, expand off-road adventure skills and explore everything Bronco models have to offer.
Bronco Off-Roadeo adventure playgrounds include Horseshoe Bay, Texas (near Austin); Mt. Potosi, Nevada (near Las Vegas); Moab, Utah; and Gilford, New Hampshire.
Winter Weekends coming to Bronco Off-Roadeo Moab and Texas
Adding seasonal excitement to Bronco Off-Roadeo Moab and Texas, Winter Weekends extend the brand’s off-road adventure playground offerings and expand access for customers to come and experience the Built Wild lifestyle.
To learn more about Bronco Off-Roadeo programs and pricing, or to reserve a spot, visit where you can receive more information from Torque News,
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations Shell and Texaco (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper, "You Auto Know," an enterprise I handled faithfully for 32 years. Not many people know that I also handled computer documentation for a good part of my living while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.
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