Dodge calls the Viper SRT10 ACR-X the ultimate special edition race version of America’s ultimate sports car and to show off the supreme performance capabilities of the ACR-X, they found the Dodge Viper Cup. This series began in June of 2010 with stops in Virginia, Oklahoma, Pennsylvania, Utah and Nevada each featuring a pair of races. Along with the core group of regular racers who competed in the Dodge Viper Cup, each event also featured specially trained “celebrity drivers” ranging from professional racers like Richie Hearns to Dodge brand CEO Ralph Gilles.
Gilles, who helped spearhead this Viper race series, had this to say about the announcement of the second season:
“The first season of Dodge Viper Cup series was simply awesome and a great learning experience. We’re going to keep building on that momentum in 2011 with an expanded contingency program, a reduction in entry fees and the continuation of our successful celebrity driver and charity payout programs to once again generate lots of serious excitement for all Viper enthusiasts.”
The 2011 Dodge Viper Cup is scheduled to begin on May 13th 2011 at Sebring International Raceway in Sebring, Florida with stops at New Jersey Motorsports Park, Virginia International Raceway and Texas World Speedway, before finishing up next October at Daytona International Speedway. In addition to the some new race venues, Dodge and Mopar have expanded the contingency sponsorship of the series with the top 10 drivers from each race being “in the money” and at the season’s end, the series point leader takes home a cool $10,000 for winning the championship.
The 2010 Dodge Viper Cup was carried by the SPEED channel but today’s announcement does not mention whether or not the 2011 series will be covered and if so, by whom.